The global Ponceau 4R food color market is expected to grow at a CAGR of 2.7% and exceed a market valuation of US$8.2 million by 2032. The current market value is US$6.1 million. Ponceau 4R is a strawberry red azo colorant used in a variety of food and beverage products.
The FMI study shows that by the end of 2032, synthetic food colors will account for almost $1.06 billion in global market sales. Among these, the Ponceau 4R Colors market will have a market share of 0.9% by 2032. In terms of volume, the market had an overall consumption of 1300 tons in 2021.
The global azo dyes market, which includes Ponceau 4R colors, is impacted by growing demand for innovative and unique dishes and changing tastes and dietary preferences.
The synthetic food colors market is aimed at the general public and is widely used by the food industry across the world, unlike natural food colors which are a niche market. Ponceau 4R, also known as New Coccine, Cochenal Red A and Brilliant Scarlet 4R, is a highly effective synthetic black diazo that easily and quickly imparts intense, uniform color to food and beverage products.
The global Ponceau 4R food coloring market is dominated by the Indochina and Brazil region. An increase in consumer goods revenues in regions such as the Middle East, South America, Asia-Pacific and Africa has made it easier for customers to consume ready-to-eat processed food products, increasing thus the demand for Ponceau 4R.
“Companies manufacturing Ponceau 4R would benefit significantly by targeting the confectionery and bakery industries. Forming strategic alliances with global candy, confectionery, savory snack, pastry and bakery brands would help these artificial food coloring brands immensely,” an FMI analyst said.
The central theses:
- The Asia-Pacific Ponceau 4R market recorded sales volume of 342 tons in 2021 and is expected to grow at a CAGR of 2.37% between 2022 and 2032, one of the highest among the regions.
- In Europe, Middle East, Africa and India, profiled as an EMEAI region, demand for Ponceau 4R food colors is expected to grow at a CAGR of 1.8% between 2022 and 2032, while the Indian subcontinent is expected to generate sales of USD 450,000 by 2032. • The North American market for Ponceau 4R food coloring is only supported by Canada and Mexico because the food coloring is banned in the United States. The North American market totaled $371,200 in 2021.
- In terms of application, the confectionery and confectionery industry holds the highest market share at around 22%.
- Consumption of Ponceau 4R in the meat and poultry industry was US$237,000 in 2021.
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