Web3 games are poised to take over the casual mobile gaming market. With hyper-casual games accounting for nearly 60% of all mobile game downloads in 2021, according to a 2022 report by data.ai, casual gamers represent a clear majority of the US$138 billion global mobile gaming market. Add in Web3 gaming’s Play-and-Earn (P&E) incentives, and it’s a no-brainer – casual mobile GameFi is likely to be one of the hottest growing trends in the entire gaming industry.
But Web3 technology has other implications too — especially its ability to enable social impact much more easily than Web2 counterparts. So why not marry the two paradigms, and make casual games focused on creating social good?
That is the proposition put forth by Digital Entertainment Asset (DEA), a Singapore-based global Web3 entertainment company and operator of the popular PlayMining GameFi and Metaverse platform. PlayMining features a number of casual P&E games, a booming NFT marketplace and over 2.6 million users from all over the world. However, DEA also dedicates a large part of its focus on promoting P&E gaming as a way to make social impact in places like Southeast Asia — a region where poverty rates are high and more than 23 percent of the people in countries like the Philippines and Vietnam are playing P&E games to supplement their incomes and help provide for their families.
“Digital Entertainment Asset is committed to using our game platform to promote social good throughout Southeast Asia and the rest of the world by giving value back to communities through fair digital asset ownership. We are also wholly dedicated to helping those in need,” DEA’s CSO, Tatsuya Kohrogi, said in a December 2021 statement about the company’s partnership with Asia’s largest GameFi guild, YGG SEA. PlayMining is onboarding their entire game catalog to yggsea.io, which will help them reach out to a much wider audience in the region.
DEA also allocates a portion of their income to charitable works. Most recently, PlayMining teamed up with YGG SEA in October last year to host a food drive for a school in a disadvantaged Indonesian community, and they currently have an ongoing agricultural project in the Philippines.
Every game in the PlayMining P&E game catalog — including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and Lucky Farmer — allows players to earn the company’s DEAPcoin ($DEP) token through play. DEP can be traded on popular exchanges or sold directly back to DEA for instant profits through their buyback program. GameFi NFTs can be purchased with both DEP and legal tender currency on the PlayMining NFT marketplace, which also features artwork NFTs from popular Japanese anime and video game creators. In addition, the platform includes a growing metaverse, with one project already launched.
“Play-to-Earn is the future. It’s still early, but it’s going to be cracked,” Kohrogi said in a recent CryptoNews podcast interview in which he explained how he believed casual P&E gaming will be a catalyst that will help grow the Web3 industry.
“Triple A titles are focused on existing hardcore and mid-core gamers. I think the growth for blockchain gaming and Web3 adoption is going to come from these non-gamers as well. There’s a big pie targeting existing gamers but at the same time there’s this different pie over here. There’s going to be a lot of people looking for casual games that are really easy to play and enjoy on a smaller scale. I’m a firm believer in that, and that’s our core target for PlayMining,” Kohrogi said.
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