Playboy Collaborates with The Sandbox To Launch MetaMansion in Metaverse

Valentina Fradegrada


MetaMansion, Playboy’s new Web3 facility, will host gaming, social and programmed activities, and future Playboy NFT collectable releases. For the time being, this virtual Playboy house will contain a variety of gaming, social, and scheduled activities. Moreover, an upcoming non-fungible token (NFT) collectable release is underway.

Iconic Brand Undergoes Transformation

NFT-based Metaverse game platform The Sandbox has linked up with iconic brand Playboy to create the MetaMansion. In the wake of Playboy’s glory days, it’s no wonder that the company has reinvented itself. As time and societal views changed over the 2000s and into the 2010s, what began as a magazine geared at men’s interests morphed into a worldwide lifestyle brand.

Liquid Summer, Playboy’s first NFT release, entered the Web3 market in April 2021, making it one of the first big-name brands to do so. In less than three minutes, the whole NFT line was sold. Playboy Rabbitars, a tokenized bunny avatar project, was introduced six months later by the corporation and sold for roughly $800 each at the time of its introduction. Owners of these NFTs will soon have access to the virtual mansion’s special delights.

For the remainder of this quarter, players may purchase adjacent NFT land plots to the MetaMansion from The Sandbox. Considering the metaverse trend and global craze, there might be considerable demand for the property.

Playboy looks to be a long-term player in NFTs. In light of the fact that the MetaMansion is launching at a time when the market is experiencing a downturn. Numerous mainstream relationships with well-known individuals and companies have helped draw attention to The Sandbox.


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