Press Release

PLANT MOTHER Steps In Metaverse: The First Clean Beauty Community


Miami, FL – Emerging clean skincare brand PLANT MOTHER that specializes in the production of 100% vegan products became the first beauty company to enter the world of blockchain technology and metaverse in a big way. The company announced today its launch in the metaverse, establishing itself as a clean beauty pioneer in the virtual world. Plant Mother is famous for its vegan Retinol Serum and plant-based Vitamin C Serum.

“When I created the cleanest beauty brand in the market, I wanted to build a community around it. I ended up creating the first clean beauty community in the metaverse, made by women for women, in a virtual world dominated by male users.” PLANT MOTHER’s founder and CEO Jena Joyce said. “While a few brands in the beauty industry have played with NFTs, PLANT MOTHER was the first in the metaverse to create a clean beauty community.”

PLANT MOTHER’s expansion into the virtual world helps the company stay true to its eco-friendly skincare roots. The company is famed for its sustainability and dedication to offsetting its carbon footprint. Most product ingredients are grown in-house, with water conservation and solar energy. The products are hand-crafted in the brand’s studio in Miami, helping you make the right choice in tretinoin vs retinol difference. Both Retinol and Vitamin C are made from the highest quality unrefined botanicals. Plant Mother’s product packaging is recyclable, zero-waste, and doesn’t contain any plastics. Launching in the metaverse reduces its carbon footprint, eliminating the need for unsustainable practices tied to real-world product launches. The company is inspiring the meta world to add care about the planet to their self-care practices.

“Operating virtually aligns with PLANT MOTHER brand’s ethos.” Jena Joyce commented. “As an environmentally-conscious brand, we firmly believe in creating clean beauty products without sacrificing sustainability. Being in the metaverse enables us to recruit like-minded clean-living activists and bring the sustainability to a whole new level.”

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PLANT MOTHER is woman-owned clean skincare that specializes in the production of 100% vegan organic products. The entire collection is formulated to be true skin food, made of fresh plants with rich nutritious profiles and anti-aging properties. Unlike other brands, PLANT MOTHER grows its ingredients and hand-crafts the products in-house ensuring the freshest, highest-quality serums. The brand is fully dedicated to reducing its environmental impact – carbon footprint, water conservation, and waste reduction. It is located in Miami and is 100% made in the US.

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