Physical mail marketing is a tactic used by marketers to interact with potential clients and consumers face-to-face by delivering printed mailers, dimensional parcels, perishable goods, promotional objects, or other tangible materials. Marketers of all stripes, including inbound and outbound sales teams, marketing departments, demand generation teams, growth teams, recruiters, and others, utilise it in a number of ways. Physical mail marketing is an effective technique to establish real connections with prospects, leads, and customers.
Financial Services Direct Mail
You are a true professional in every way. Instead of attempting to attract new clients using financial services direct mail, you meticulously research and analyze markets while you look after your clients and their financial interests. Your skill set has been earned, and that would be a waste.
Similarly, it would be a waste of our hard-earned marketing abilities to ask a direct mail marketer to suggest a strategy for effectively navigating the complicated financial sector.
To gain more new clients, rely on experts who’ve worked successfully with financial services direct mail, and other industries. Here’s why:
Financial Services Direct Mail Pays
No matter how successful your business is, you should spend less money on marketing than is necessary. Direct mail marketing is one of the most effective marketing initiatives for financial services.
The financial sector spends more than $17 billion on insurance, credit card, mortgage, and financial investment services annually because direct mail offers them demonstrable results.
Finance professionals also like direct mail because of its shown success rate. 4.9% of consumers make purchases from businesses that send them direct mail, according to a 2018 survey from the Association of National Advertisers (ANA) in collaboration with the Data and Marketing Association (DMA). The response rate for emails is barely 1%.
Why Rely on Financial Services Direct Mail?
It would be absurd to expect a direct mail marketer to put together a direct mail marketing campaign or to expect a well-trained financial consultant to give excellent financial advice. Yes, building a campaign requires certain expertise, even though it’s not exactly rocket science. One Stop Mail can be useful.
- Set objectives and describe the procedures necessary to attain them.
- Create updated, customized lists.
- Choose the appropriate collateral to utilize, such as mailers, postcards, and letters.
- To entice customers, create an offer or content.
- Create mailers or postcards that will grab attention.
- Plan your mailing schedule to maximize your return on investment.
- Determine how to achieve even better achievements by analyzing the results!
Your Mailing List is Essential
A targeted list should include those who have enough wealth to need services like yours. The demographics of homes in your target area will be examined by One Stop Mail list professionals to determine who should be included in your mailing.
Additionally, they may examine current lists, offer suggestions for strengthening weak indices, and add new names to better reflect your targeted demographics. You can get these lists on demand:
- Particular Demographics
- Fresh Mover
One Mailing is Not Enough
Most marketers and smart businessmen are aware that it often takes many exposures for prospects to get comfortable with a new firm. One analyst claims that a financial services organization just needs ten exposures to be on the “most wanted” list.
While you’re setting up a campaign to draw in new clients, plan to create a 10-postcard or 10-mailer campaign. The constant exposure to your organization increases the likelihood that new customers will trust it.
Financial Services Direct Mail Printing Services
Keep your attention on what you do best, and let One Stop Mail employ its skills in digital printing, offset printing, and variable printing to help you attract new clients with a postcard or mailer campaign.
We have created direct mail marketing campaigns for companies in a variety of sectors that draw in new customers and support ongoing profitable operations. Call a Direct Mail Expert if it’s time to launch a successful direct mail marketing campaign.
Marketing Materials for Financial Services
More than just direct mail, One Stop Mail also provides all of the print solutions that all financial businesses need.
- Appointment/Business Cards
- Promotional Items
The Pros and Cons of Direct Mail Financial Institutions
Pro: Direct Mail Matches Consumer Preferences
According to recent data, Americans choose direct mail marketing over email marketing. The aforementioned HubSpot research indicates that 76% of individuals believe advertisements they get in the mail.
The continual barrage of emails that customers get may be slowed down with direct mail. An individual receives 121 emails on average each day. With so much noise and competition online, getting someone’s spam folder to the top might be a challenge.
However, four out of ten people claim to truly like opening their physical mail. Checking the mail has a stronger emotional connection; it has a surprise aspect and may capture customers’ attention far more readily than a marketing email.
Cons: Direct Marketing Doesn’t Always Yield Immediate Results
Direct mail marketing calls for a certain amount of patience. Direct mail may occasionally require more time to see results than online marketing. There is a lot of trial and error involved in sending letters directly to customers. To get the desired outcomes, your method could need some time and experimentation. Your institution needs to be ready to commit to marketing initiatives over the long term if it wants to fully profit from direct mail.