There are now over 3 billion people around the world using social media each month. The past decade saw the rise of behemoth social media networks like Facebook, Instagram and YouTube taking over and shaping our daily lives. They have also become arguably the most important brand building tools for businesses.
When Italian entrepreneur Philip Villa started Thai Boxing brand Yokkao in 2010, he invested a bulk of the marketing efforts into social media. Besides the essential Facebook page, Yokkao was a pioneer on YouTube, the video-sharing platform. Villa roped in a team of professional videographers and filmed training and interviews with the most well-known Muay Thai fighters of the time. The videos were published in full HD, way before it became the de facto standard.
According to Philip Villa, Yokkao now reaches over 20 millions fans worldwide every month across various social media platforms including Facebook, Instagram, YouTube and Twitter. Through the support of their fans, Yokkao has grown immensely to where they are today in a relatively short period of time. It is certainly one of the most prominent and well-known Muay Thai brands now and Villa feels it is time to show appreciation to Yokkao’s fanbase with a rewards-based brand ambassador program.
The Yokkao Ambassador Program lets participants earn cash rewards and discounts simply by sharing a unique discount coupon code and posting their experience with Yokkao products on social media.
With their products globally distributed via three international warehouses serving all corners of the globe, the program is an easy way for fans in the Muay Thai community to enjoy cash benefits with Yokkao’s extensive coverage.
