During the projected period (2022-2032), the global personalized nutrition market is expected to develop at a CAGR of 6.4 percent, hitting US$ 4.7 billion by 2032.
On the back of increased production of dietary components and related chemicals adapted to the conditions or needs of individuals, market demand is expected to rise. These needs can be determined remotely using smartphones, wearables, and fitness bands, as well as DNA tests.
Individualized supplements are becoming more popular as people desire more personalized approaches to health and wellness. In addition, technology improvements in the personal and healthcare industries are making it easier and faster to create individual dietary regimens.
Another important reason driving demand is a rise in health consciousness as a result of the rising prevalence of health-related issues such as obesity and coronary heart disease. As a result, the rising demand for organic and natural food products is moving the industry forward.
The personalized nutrition market includes customized nutrition diagnostic technologies to detect nutritional product needs, in addition to the ingredients required to produce an individualized diet.
Takeaways from the Market Research
- Over the forecast period, the personalized nutrition market is expected to grow at a CAGR of 6.4 percent.
- Personalized supplements are estimated to account for 26.8% of the demand share in the product type category, with a CAGR of 5.6 percent over the projection period.
- Standard measurement is predicted to account for more than 46.8% of revenue in the measuring technique category, and it is expected to expand at a CAGR of roughly 5.6 percent during the projection period.
- Wellness and fitness centers are the most popular sales channel, accounting for roughly 21.4 percent of sales in 2022 and predicted to expand at a CAGR of 5.7 percent over the forecasted period.
“The growing trend of individualized nutrition is driving up demand in the personalized nutrition industry. According to a Future Market Insights analyst, “another factor driving demand in the market is increased social media penetration encouraging individualized nutrition through lifestyle bloggers and dieticians.”
Competitive Environment
To provide creative and unique product offerings, key manufacturers in the worldwide customized nutrition market are focused on research and development. In addition, prominent competitors in the personalized nutrition market are focusing on mergers, acquisitions, and joint ventures to expand their regional presence and manufacturing capacity.
Royal DSM stated in July 2018 that it had purchased personalized nutrition firm Mixfit Inc., making it the company’s largest shareholder with around 50% of the shares.
In a new study, Future Market Insights presents an unbiased analysis of the global customized nutrition market, including historical data (2017-2021) and projection figures for the years 2022-2032.
