Small businesses like yourself know that reputation is everything. More and more customers turn to the internet to learn more about companies they want to do business with, which means personal reputation management is crucial. With that said, here are a few tips for leveraging content marketing to improve your reputation on the internet.
Your online reputation can either be improved or demolished due to online reviews. One of the most important platforms to use is Google My Business. There are a host of options businesses can use to help manage online reviews, so make sure you have a Google My Business account.
Find And Use The Best Plugins For Podcasting
You need to share your content different ways if you use podcasting as part of your business strategy. Many businesses use WordPress to host their sites. If yours is, then you should use certain plugins. Research various plugins for podcasting, and then choose to use the ones you think will help you the most.
Businesses tend to blog. However, you can take your content to a new level by vlogging. Best of all, it is very easy to begin vlogging, but make sure you stick to it and publish videos regularly.
Improve Your Livestreams
A powerful way to reach your audience is via live streaming. You’ll reach them in real-time, but you should learn from various experts if you don’t have any experience with livestreaming. Here’s a tip, try to livestream at least 1-2 times per week, that way your targeted audience gets used to your schedule and look forward to seeing your livestreams.
Although Clubhouse is one of the newer social media platforms, you should use it. Business owners may be able to benefit from being early adopters of it. One of the reasons you should use Clubhouse is because it can help improve and grow your reputation.
Sell Digital Courses & Products
Create content in the form of courses or digital products. You don’t have to make this content available for free. In fact, many businesses are using tools to create digital products and courses with the purpose of bringing in a new or additional stream of revenue.
Reviews, Testimonials And Recommendations: Know The Differences
Customers that provide insights can be powerful because potential new buyers may be persuaded by them. There are lots of different ways customers leave insights, such as in the form of recommendations, reviews and testimonials. Take the time to learn the main differences between the three.
Local Search Results
Local businesses should try to dominate the local search results. Using the search engines is how many people find businesses they want to use. Getting listed early on in the local search results can help improve your reputation, as well as quickly build trust with new customers.
Build A Presence On Instagram
One of the top social media sites around is Instagram. Businesses should work hard to build a significant presence on the platform. Plus, Instagram can be used as a powerful tool to communicate with your customers and to learn more about what they want.
Use Social Media Tools
There is no shortage of social media platforms to use. The good news is there are tools that can be used to manage your social media presence, as well as content on social media. As a general rule of thumb, you should use at least 1-3 social media tools.