As per the report published by The Brainy Insights, the global Pay-TV market is expected to grow from USD 184.09 billion in 2022 to USD 209.01 billion by 2030, at a CAGR of 1.60% during the forecast period 2022-2030. North America region emerged as the largest market for the global Pay TV market with a 37.58% share of the market revenue in 2022. North America currently dominates the Pay TV market due to one of the significant developments in the digitization shift, which is IPTV, where a 48% growth in homes subscriber is expected in the future, which means that 17.8 million North American subscribers, and 14.2% of Tv subscribers, will get IPTV with a change in the revenue model. The Asia Pacific projected a tremendous increase rate during the projection period. The prime factor is the fast digitalization and expansion of Internet Protocol TV (IPTV) in countries like India, China, and Indonesia. Similarly, the rise in pay TV penetration in rural households has resulted in industry development.
Leading companies in the industry include DirecTV, Foxtel, Rostelecom, Charter Communications (Spectrum)Tata Sky, Dish TV India Limited, Xfinity (Comcast Corporation), DISH Network Corporation, Comcast corporation, Airtel Digital TV, among others which are offering greater opportunities and are continuously focused on new product developments and venture capital investments to obtain market share.
The blockchain type segment of PayTV market is divided into Satellite TV, Cable TV, and IPTV. The satellite TV segment of PayTV market dominated the market, with a market share of around 34.2% in 2022. The application segment of PayTV market is divided into commercial and residential. The residential segment of PayTV market dominated the market, with a market share of around 55.2% in 2022.
The COVID-19 pandemic has significantly impacted the Pay Tv market and reflecting its implications across all Industries. It shuts down or delays the production of television programs in many countries, adversely affecting revenues and work. Such measures and changes have demanded mandates for lockdown and social distancing orders and the promises by production companies and broadcasters to maintain the safety of all the people involved in production. The pandemic had postponed at least 65% of scripted television programming across the world, including at least half of the programming initially scheduled to air in the year 2020.