“Fashion is the armor to survive the reality of everyday life.”
In 1994, Hassan Shehryar Yasin, also known as HSY, was first introduced to the Pakistani fashion industry as a designer. Pakistan is home to some of the best men’s fashion brands in the world, offering styles that range from traditional and ethnic to urban and contemporary. Shopping for men’s fashion in Pakistan can be an exciting experience, as there’re many local and international designs to choose from. Whether you’re looking for signature prints and vibrant colors or classic cuts with underrated colors, Pakistani brands deliver quality items with a touch of artistry. It’s no wonder why Pakistan’s menswear fashion industry attracts customers from all over the globe.
A few of the most renowned Men’s Fashion Brands that are well-known for their wide range of irresistible styles, showcasing traditional Pakistani designs with a touch of modern culture are as follows:
- JUNAID JAMSHED (J. Brand)
Junaid Jamshed was a television personality and Islamic preacher. He began his career as the lead singer of the Pakistani pop band Vital Signs. In 2002, he founded the clothing brand Junaid Jamshed, quickly becoming one of Pakistan’s most popular and successful fashion brands. The brand offered a wide range of clothing for men, women, and children. The brand specializes in traditional Pakistani men’s clothing, such as
- Shalwar Kameez: A traditional Pakistani outfit that consists of long shirts and loose-fitting trousers. It’s considered the national dress for Pakistani men.
- Kurta: A long shirt that is worn with either pajama or shalwar. It’s considered traditional, casual, and formal wear for men.
- Waistcoats: Junaid Jamshed brand also offers different styles of waistcoats for men. Men can wear it over a kurta for a formal look.
- Sherwani: a long coat-like garment that is worn over a kurta. It’s considered traditional formal wear for men.
- Formal Suits: The brand also offered a range of formal suits for men, including two-piece and three-piece suits.
- Men’s Accessories: Junaid Jamshed brand also offers a range of men’s accessories, including ties, pocket squares, and cravats, to complement traditional and formal wear.
In 1998, Shamoon Sultan founded Khaadi, a Pakistani clothing brand specializing in traditional and trendy fashion for men, women, and children. It’s known for using high-quality and traditional Pakistani designs, such as hand-woven fabrics, intricate embroidery, block printing, and much more. The brand also offers a range of home decor items, including bedding, curtains, and cushions.
Khaadi has expanded rapidly over the years and operates over 200 stores in Pakistan and several international locations such as UAE, UK, and USA. Additionally, customers can purchase their products through their website and other e-commerce platforms. The brand has become a household name in Pakistan and has a strong reputation for quality, style, and affordability.
3. PRIME KHADDAR
Prime Khaddar was founded in 2022 to provide quality khaddar that is also affordable. This brand makes khaddar for winter and summer out of purely organic materials, offering customers a variety of colors and patterns. Due to its traditional Khaadi methods, Prime Khaddar’s products feature the same quality level that has been treasured for generations. This brand is dedicated to ensuring customers get high-quality khaddar for reasonable prices without sacrificing variety or heritage.
Outfitters is a Pakistani clothing brand specializing in modern fashion for men, women, and children. The brand was founded in 2003 by Kamran Khurshid and has become one of the most popular clothing brands in Pakistan. It’s known for its fashionable designs, as well as its affordable prices.
Its product line includes western-style clothing for men, women, and children, including t-shirts, jeans, and dresses. They also provide formal and party accessories like bags, sunglasses, and jewelry. Outfitters has a strong presence in the Pakistani market, with several retail stores across the country and an online store. The brand is known for its trendy designs, and its target market is mainly youth, teenagers, and young adults.
5. ALKARAM STUDIO
Alkaram Studio, founded in 1986 by Mr. Fawad Anwar, is a leading Pakistani clothing brand renowned for its high-quality fabrics, intricate designs, and fashionable collections. It’s become the go-to shop for all types of clothing, from traditional clothes such as shalwar kameez to stylish party wear. This brand offers modern trends with unique twists on classic heritage styles. Alkaram Studio spans generations by delivering quality products at affordable prices.
Furthermore, if you’re looking for great new men’s clothing brands beyond the usual go-to’s, look no further than Sapphire, Nishat Linen, Charcoal, Bonanza Satrangi, Gul Ahmed, Edenrobe, Deepak Perwani, Levi’s, and Stoneage. These brands offer unique collections that will set you apart from the crowd. Whether you prefer classic styles or bold prints and colors, you can find various fashion-forward pieces from these labels.