Apart from its important role in the protection of the product have you considered other factors that packaging is useful for? The box your product is placed in is an ambassador of your brand and represents the quality of the product at first glance. Visual presentation of custom packaging is important to mark a good first impression of the product because an appealing product will most likely be picked by the customer. How you decide to design the packaging of your product speaks volumes about how much you value customer satisfaction.
How does packaging communicate with the customer?
When you pick up a product in your hands, the first thing that you observe is the box. If the box seems stable and promising, you proceed to view the product details printed on it. Every aspect of packaging communicates with the customer and speaks for your brand’s goals.
The box design, shape, and size show how much time and work went into attaining perfection before putting the product out on the market. It represents the dedication of your brand towards launching products that are high quality as well as attractive. Similarly, the quality of printing and graphic designs allows you to portray your ideas and visions to the customer. Choosing lamination is another protective measure that shows a focus on details.
The more you personalize the boxes, the unique they are to your brand name, and consequently, the more the product will stand out and attract the customer.
Packaging keeps the customer well-informed
While manufacturing boxes for any kind of product, there is a lot of customization that needs to be taken care of. Designing and printing are the prime factors that make a difference. Viewing things from the buyer’s perspective can bring revolutionary ideas in the marketing and advertisement of the product. While making a purchase, the customer reads labels and information printed on the boxes to decide whether or not the product fits his needs.
Printing product information helps keep the customer aware of the manufacturing process and the materials used to make the product. Details such as expiry dates and allergen warnings also help the customer rely on your brand’s honesty and effort to ensure customer care, which builds trust in the brand.
What message does graphic design convey about the brand?
Coming up with creative ideas that are not only visually enchanting but also speak something about the brand is an important hack often overlooked by growing businesses. How your boxes look says a lot about the kind of brand you are.
Subtle patterns and pastel color themes with simple designs and prominent logos printed in gold and silver usually give the impact of a luxury brand because of how graceful and elegant the packaging appears. Similarly, bright and crafty boxes speak for a bolder incentive supported by brands that launch stationery items and children’s clothing. Kraft paper boxes with minimalist designs and decorative flowers look organic and communicate the brand’s eco-friendly initiatives.
Impact of quality of the packaging
The box material and style affect the customer’s perception of the product. Flimsy boxes with low-quality smudged printing will convey a negative image of the product. If you pick up a product and the box tears while you’re trying to open it, you will be flooded with annoyance and get a negative impression about the brand’s focus on providing quality material.
On the other hand, good-quality rigid boxes made of cardboard show that whatever is inside is also reliable and worth a shot. The amount of effort that the brand invests in making the packaging strong enough to keep the product safe until it reaches the customer puts it above its rivals and helps it thrive
Inserts and cards are the most powerful tool
Want your customer to know how much you care about their shopping experience and review? Putting a thank you note or even a simple, pleasant handwritten message in the box can brighten up someone’s day and leave them happy with the purchase. This is a special life-saving hack for home-based businesses because it shows how much of your heart you poured into making the product satisfactory.
Gift boxes and special holiday editions such as products released on Christmas or Thanksgiving can be extremely successfully based solely on the messages and wishes you put in the packaging. Putting a bonus product along with the purchase is also a game-changer. If you want to make the customer more aware of your brand, its goals, and other products, including a business card that contains the brand name, contact details, and web addresses is a great idea.
Packhelp.com specializes in providing customized quality boxes that are protective, reliable, and visually attractive, suitable for products of all sizes and shapes.
