The rising participation of the major global population in varied outdoor activities is driving the demand opportunities in the global outdoor clothing market. Some of the key outdoor activities that are boosting the outdoor clothing trend include camping, hiking, cycling, mountaineering, rowing, boating, rafting, kayaking, running, rock climbing, skiing, sailing, surfing, and skating.
The global outdoor clothing market is projected to expand at a CAGR of 5.6% during the forecast period of 2022 to 2031 and gain a valuation of US$ 23.6 Bn by 2031, notes an assessment by Transparency Market Research (TMR). This market growth is attributed to many factors including improving the spending power of people from varied developing and developed nations around the world.
The TMR report focuses on providing a panoramic view of the global outdoor clothing market. Hence, the report delivers an exhaustive analysis of different factors including the growth opportunities, growth drivers, investment avenues, regional analysis, growth restraints, R&Ds, and the competitive landscape of the market for outdoor clothing. Moreover, the study also enlightens readers on trends in future market demand for outdoor clothing.
Shirts & t-shirts, top wear, bottom wear, jackets & hoodies, shorts, trousers, coveralls, and leggings & tights are some of the key products available in the market for outdoor clothing. These products are manufactured using natural as well as synthetic materials including cotton, wool, leather, nylon, and polyester. The rising participation of the female population in outdoor activities is expected to pa lay a key role in the overall market development in the years ahead.
In recent years, people around the world are increasing the demand for varied stylish outdoor clothes that are lightweight, durable, waterproof, and offer warmth at very high temperatures. As a result, players in the outdoor clothing market are focusing on the use of technological advancements in their production processes to develop such types of products. Moreover, companies are focusing on strengthening their production capabilities in ‘techwear’ clothes, which are attracting a major consumer base that is engaged in outdoor activities.
Some of the key companies operating in the global outdoor clothing market include Columbia Sportswear Company, Adidas AG, VF Corporation, Hanesbrands Inc., Mizuno Corporation, Hugo Boss AG, Puma SE, Nike Inc., Patagonia, Inc., Under Armour Inc., and Timberland LLC. The presence of many leading brands makes the entry of new players difficult. Hence, small players in the outdoor clothing industry are utilizing different strategies to stay ahead of the competition in the global outdoor clothing market.
Players in the outdoor clothing market are focusing on product innovations. Hence, they are seen investing heavily in R&D projects. These efforts are also helping outdoor clothing manufacturers in the expansion of their product portfolios. Moreover, companies are utilizing strategies such as mergers, acquisitions, partnerships, and collaboration to expand their presence in newer regions. These factors are projected to propel the outdoor clothing market in the forthcoming years.
North America: Lucrative Region for Outdoor Clothing Brands
Asia Pacific, North America, Europe, South America, and MEA are some of the key regions in the global outdoor clothing market. Of them, North America is projected to maintain its dominating position in the outdoor clothing market in the forthcoming years owing to factors such as rising demand for sustainable outdoor clothing that provides a high level of convenience and comfort to the end-users. In addition to this, the North American market is being driven by the rising construction of hiking trails in the U.S., supported by a sizable number of climbers in the nation. Furthermore, Asia Pacific is considered the fastest-growing market for outdoor wear.