People living with stoma has risen over the past few years, especially in developed countries. This is a key driver for the ostomy care and accessories market. Patients with different surgical needs need to put stoma or ostomy carriers after the surgery. A sizable chunk of the target population comprises people who have undergone surgeries due to colorectal cancer. Another key cohort is inflammatory bowel diseases (IBD). These patient cohorts usually need to put stomata for long durations. Thus, the sales in the ostomy care and accessories market among have been bolstered by the demand in these both cohorts.
Prevalence of colorectal cancer is thus a key trend that has spurred growth avenues in the ostomy care and accessories market. In the U.S., the burden of the cancer is high, both among men and women. The incidence has risen in both genders. It is considered as the one of the major causes of cancer-associated mortality in the regional population. Coupled with that, the lifetime risks of developing colorectal cancer in men and women are 4.3% and 4.0% respectively, per a finding by the American Cancer Society. All this paint a grim picture, propelling the need for new devices in the ostomy care and accessories market.
Wearables in Ostomy Care and Accessories Market Gaining Currency for Easier Maintenance
Elsewhere, in the developing world countries, there has been a marked awareness about the morbidity and mortality of colorectal cancer. The trend has spurred the need for unveiling technologically advanced devices in the ostomy care and accessories market. Stroma relapse is yet another concern that has nudged medical device manufacturers to develop better-performing accessories and ostomy care products. Wearables that allow easy cleaning and maintenance have come to gain groundswell of attention.
Another key trend is the rise in surgeries among colon cancer patients. The number of people who need prolonged ostomy care and accessories has thus risen from several quarters, underpinning the fact that there exist vast possibilities ahead for manufacturers in the ostomy care and accessories market.
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