In today’s digital age, there is a plethora of online marketing tools available that can help businesses and marketers promote their products and services. However, choosing the right marketing tools can be a challenging task, especially for small businesses working on limited budgets.
To help business owners and marketers navigate through the different options, we created an infographic that offers expert advice on the best online marketing tools to try. Here are some of the recommended tools, along with the benefits they can bring to your business:
Marketing:
MailChimp – Email marketing software like MailChimp allows you to use customer information to generate segmented advertising via email. This tool allows businesses to personalize their emails for better customer engagement, making it an ideal tool for small businesses with limited resources.
SpyFu – A search engine marketing tool like SpyFu can analyze competitor’s online advertising to help with your website’s SEO. It does this by checking factors like the keywords they buy, the ads they show on Google, and other such stats. By using SpyFu, businesses can clearly understand their competitors’ strategies and adjust their SEO accordingly.
HubSpot – Comprehensive inbound marketing software like HubSpot provides an integrated platform for managing online marketing. It allows businesses to track leads, manage social media, and measure campaign performance, making it an ideal tool for businesses looking to take their online marketing to the next level.
Sale:
HighRise – HighRise is a customer relationship management (CRM) tool that helps businesses create and track quotes, follow up on leads, and manage the performance of their sales team. By using HighRise, businesses can prioritize their sales requests and report on their success, making it an ideal tool for businesses looking to streamline their sales process.
LeadManager – LeadManager is another CRM tool that allows businesses to coordinate and prioritize requests made with their sales team. It also provides reports on the success of their sales team, making it a great tool for companies looking to keep their sales team on track.
BidSketch – BidSketch is a quoting software that allows businesses to quickly create personalized bids for their customers and obtain their approval online via electronic signatures. By using BidSketch, companies can streamline their bidding process, making it an ideal tool for companies looking to close deals faster.
Accounting:
Expensify – Expensify is an expense management tool that helps businesses track employee expenses, create expense reports, and coordinate with accounting. By using Expensify, businesses can simplify their expense tracking process, making it an ideal tool for businesses looking to save time and improve accuracy.
Wave Accounting – Wave Accounting is cloud-based accounting software that fully automates bookkeeping by tracking PayPal and bank accounts, generating reports such as tax sheets and balance sheet reports, and handling invoicing and payroll functions. By using Wave Accounting, businesses can automate their accounting process, making it an ideal tool for businesses that want to focus on growth.
Technology:
UserTesting – UserTesting provides usability testing for online businesses and allows businesses to get feedback on their website’s design and user experience. By using UserTesting, businesses can identify areas for improvement, making it an ideal tool for businesses looking to optimize their website’s user experience.
JIRA – JIRA is a software development tool that allows software development teams to closely coordinate projects and manage issues. By using JIRA, companies can manage their software development process more effectively, making it an ideal tool for companies looking to improve their software development process.
Mixpanel – Mixpanel enables in-depth analysis of the data collected through your website and provides valuable insights into customer behavior. By using Mixpanel, businesses can optimize their website’s user experience, making it an ideal tool for businesses social media.
Social media
Recommended tools: Hootsuite, Buffer, TweetDeck
Social media is an essential part of any modern marketing strategy, and these tools can help you manage your social media accounts more effectively. Hootsuite is a social media management platform that lets you schedule posts, monitor social media mentions, and track social media analytics. Buffer is a similar tool that allows you to schedule posts across multiple social media platforms, while TweetDeck is a free tool that allows you to manage multiple Twitter accounts from a single dashboard.
Content creation
Recommended Tools: Canva, Grammarly, Hemingway
Content creation is another important aspect of online marketing, and these tools can help you create quality content more efficiently. Canva is a graphic design tool that you can use to create visually appealing graphics for your website, social media, and other marketing materials. Grammarly is a writing assistant that can help you improve your grammar, spelling, and style, while Hemingway is a tool that makes your writing easier and more engaging.
SEO
Recommended tools: Google Analytics, SEMrush, Ahrefs
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). These tools can help you analyze your website’s SEO performance, identify opportunities for improvement, and track your progress over time. Google Analytics is a free tool that offers in-depth insights into your website’s traffic and user behavior, while SEMrush and Ahrefs are paid tools that offer more comprehensive SEO analysis and competitor research.
Project management
Recommended tools: Trello, Asana, Monday.com
Project management tools can help you and your team stay organized and productive, especially when working on complex projects. Trello is a popular project management tool that lets you organize tasks and projects on a visual board, while Asana is a more comprehensive tool that offers project tracking, team communication, and collaboration features. Monday.com is another popular project management tool that you can use to track projects, assign tasks, and manage deadlines.
Customer retention tool
Recommended tools: Salesforce, Zoho CRM, HubSpot CRM
Customer retention tool can help you manage your interactions with customers and prospects, from lead generation to post-sales support. Salesforce is a comprehensive CRT platform that offers sales, marketing, and customer service features, while Zoho CRT and HubSpot CRT are cheaper options that offer similar features. These tools can help you track customer interactions, automate sales and marketing tasks, and improve customer retention.
Conclusion
In summary, the online marketing tools recommended can help you improve your marketing, sales, accounting, technology, legal, social media, content creation, SEO, project management and CRM efforts. By using these tools, you can streamline your operations, save time and money, and remain competitive in today’s digital marketplace.
