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Omega CRM Consulting and Stratence Partners: Starting a new Era of Business Excellence Through Data

Omega CRM and Stratence Partners signing an agreement

1st May 2024, Madrid, Spain. Omega CRM Consulting, an industry leader in innovative customer relationship management and a part of the Merkle group, is proud to affirm its partnership with Stratence Partners, a global consulting powerhouse. This collaboration, which will officially launch later this month, aims to become the cornerstone of the industry’s new standards in utilizing state-of-the-art CRM and digital transformation technologies. The synergy between these two companies promises to bring unprecedented advancements in how businesses manage customer relationships and utilize data for strategic growth.

Partnership Goals

The Omega CRM Consulting and Stratence Partners collaboration is set to leverage the best of both companies’ strengths. Omega’s cutting-edge CRM and customer experience technology will combine seamlessly with Stratence’s strategic consulting resources. This partnership will focus on several key areas to drive significant improvements and innovations:

  • Streamlining of Specialized Templates: The partnership aims to design specialized templates for managing both internal and market data. This initiative will move beyond simple data automation, pushing towards advanced data intelligence. By refining how data is collected, processed, and utilized, businesses can gain more actionable insights, leading to better decision-making and efficiency.
  • Cutting-edge Machine Learning and AI Models: Employing the latest advancements in Machine Learning and AI, the collaboration will develop models specifically aimed at strategy optimization, pricing excellence, and commercial efficiency. These models will help businesses predict market trends, optimize pricing strategies, and enhance overall commercial operations, leading to increased profitability and market competitiveness.
  • Enhancing Customer and Sales Experiences: One of the primary goals is to provide the best tools and strategies to Key Account Managers (KAMs), sales teams, and commercial functions. This will enable them to boost market share and profit performance. By integrating advanced CRM tools with strategic insights, sales and commercial teams can engage more effectively with customers, understand their needs better, and offer tailored solutions that drive satisfaction and loyalty.

Geographical Reach

The partnership between Omega CRM Consulting and Stratence Partners is not just about enhancing technological capabilities; it’s also about expanding their geographical footprint. By combining their innovative data-driven solutions, the two companies aim to earn a global status as leaders in CRM and digital transformation. This global reach will enable them to serve a broader range of clients across different industries and regions, bringing their cutting-edge solutions to businesses worldwide.


In conclusion, the partnership between Omega CRM Consulting and Stratence Partners heralds a new era of business excellence driven by data. By combining their strengths in CRM technology and strategic consulting, the two firms are set to redefine industry standards, providing clients with unparalleled tools and strategies to enhance decision-making, optimize commercial processes, and achieve exceptional growth. This collaboration represents a significant step forward in the evolution of customer relationship management and digital transformation, promising to deliver substantial value to businesses worldwide.

Executive Insights

“This agreement marks a significant milestone for both Omega CRM Consulting and Stratence Partners. By combining our strengths, we are poised to redefine the standards of CRM and digital transformation across industries. Our clients will benefit immensely from our integrated approach, leveraging advanced data analytics, machine learning, and AI to drive strategic decision-making and enhance commercial efficiency.”

“Collaborating with Omega CRM Consulting allows us to push the boundaries of what is possible in customer relationship management and digital transformation. Together, we will deliver unparalleled value, helping businesses unlock new opportunities and achieve exceptional growth.” Fernando Ventureira, CEO of Stratence Partners.

“We are convinced and excited to sign this agreement with Stratence Partners that will allow us to bring greater value to our customers”. Adds David García Fuentes, CEO of Omega CRM

About Omega CRM, a Merkle Company

Omega CRM Consulting opened opportunities in the field of cutting-edge customer experience and management over two decades ago. Omega360, its flagman solution, offers a flexible, tailor-personalized experience to speed business growth through technology and data-driven customer insights. Omega’s experience and uncompromisable quality have won the trust of over 350 clients, and reputable partners such as Adobe and Salesforce.

Omega CRM, a Merkle Company:

David García Fuentes

Chief Executive Officer

About Stratence Partners

With over 800 transformative projects on 4 continents, Stratence Partners has been guiding industries in Digital Transformation, Strategy Optimization, Pricing Excellence, and Commercial Effectiveness for over 25 years. The firm’s special approach, drawing on its cross-disciplinary knowledge and unmatched best practice experience, has formed a new industry standard in digital transformation.

Stratence Partners:

Fernando Ventureira

Chief Executive Officer



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