As AI continues to reshape how digital content is produced, a new generation of technology companies is emerging at the intersection of automation, visual production, and scalable workflows. Phygital+ is one such company, positioning itself not as a creative studio but as a technology-driven production system designed to help businesses generate high-quality visual content more efficiently. We spoke with founder Oleg Yusupov about the problem the company set out to solve, the technology behind the platform, and how AI is changing the economics of visual production.
- For readers who are new to Phygital+, what does the company do, and what core problem in visual content production are you solving?
Oleg: Phygital+ is a generative AI workspace built specifically for professional design teams. We don’t just give you tools; we help companies integrate AI directly into their design DNA to radically accelerate content creation. Our clients are currently seeing a 4x acceleration in their marketing campaign cycles, which drastically reduces production costs. We solve the three biggest headaches companies face when adopting AI:
- Fragmentation & Control: To get professional results, you can’t rely on just one neural network. You need a symphony of them. We connect multiple best-in-class networks in one place, ensuring data consistency and controllability across the entire workflow.
- The Pace of Innovation: The AI industry moves at breakneck speed, with new models emerging weekly. Our clients don’t need to chase trends; we ensure the latest, most powerful models are instantly available on our platform.
- The Expertise Gap: Corporations often lack internal AI-design expertise. We bridge that gap with pre-composed templates and knowledge-sharing features, allowing a company to scale its internal expertise instantly.
- What made you approach this challenge as a technology and systems problem rather than a traditional creative service?
Oleg: It was born out of necessity. I’ve run my own studio since 2014. We won over 60 international awards and delivered 100+ projects for major brands, but the business reality was always the same: tight deadlines, limited budgets, and thin margins.I wanted to change that equation. In 2018, we started integrating AI into our own internal processes simply to survive, to speed up production, and improve our margins. By 2022, we realized we had built something much bigger than an internal tool. We had built a solution that the entire market needed. Phygital+ wasn’t created in a lab by theorists; it was forged in the fires of a real creative studio to solve real production bottlenecks
At a high level, how is your platform built – is the key innovation in the AI models themselves or in how the production workflow is structured around them?
Oleg: The magic is in the workflow. We built the first-ever engine designed to create pipelines from neural networks. We developed our own proprietary canvas and an MLaaS (Machine Learning as a Service) platform that allows us to integrate new networks rapidly. But our crown jewel is the Smart Neural Network Orchestrator. This is what allows a user to simply type a text request and have the system intelligently construct a working, multi-step workflow. We aren’t just giving you the bricks; we’re giving you the blueprint and the builder.
4. How does using AI in your system change the economics of visual production for clients in terms of cost, speed, and scalability?
Oleg: It’s a complete paradigm shift. On average, our clients move 4 times faster. In terms of cost, the savings are massive. Imagine replacing a $15,000 physical photoshoot with a 3-hour session on our platform. But the real game-changer is scalability. Phygital+ acts as a force multiplier. A team of 20 designers using our platform can now output the volume of work that used to require 100 designers. We allow you to scale your output without exploding your headcount.
5. Who are your primary customers today, and what typically drives them to adopt a solution like Phygital+?
Oleg: We are industry-agnostic because every modern company is, in some way, a content company. Our primary customers are corporate enterprises that have internal design teams. They come to us for Economies of Scale. The more design tasks a company has, the more value Phygital+ unlocks. Whether it’s retail, tech, or media, if you need to produce high-quality visuals at volume, we are the infrastructure that makes it efficient.
6. What differentiates Phygital+ from other AI-based visual platforms entering the market right now?
Oleg: Most competitors are just aggregators, libraries of tools. Phygital+ is a platform of AI Agents. We have built a smart assistant that is trained on years of expert design knowledge. It understands how to use AI for design. This means our assistant can take a simple text prompt from you and autonomously build the complex pipeline needed to solve that specific design task. We don’t just give you the tool; we give you the expertise to use it.
7. Looking ahead, do you see AI-driven production systems becoming standard infrastructure for companies, similar to cloud services or SaaS platforms today?
Oleg: Absolutely, it’s already happening. But I see the model evolving even further. We are moving from SaaS (Software-as-a-Service) to what I call “Service-as-a-Service.”In the future, companies won’t just pay for a “seat” or a license to use software. We are moving toward a success-based approach, where you pay for the tangible benefits and outcomes the AI delivers. It’s not just about access anymore; it’s about results.
To help your readers kickstart their own AI design journey, I’d love to offer a special 30% discount on their first month with Phygital+. Just use the code [PROMOCODE] at checkout. And remember: if the AI accidentally generates a hand with six fingers, just tell the client it’s “evolutionary avant-garde” and charge extra!
