[Official] iPhone 15/Plus/Pro/Pro Max unveiled on September 13th After much anticipation regarding the release of the iPhone 15, at midnight on September 13, 2023, the new product launch event named “Wonderlust” officially took place. The iPhone 15 series was introduced with four models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Let’s delve into the standout features of the latest flagship below.
1. Apple announces the prices for the iPhone 15 series
The iPhone 15 series launch event was held at 10 AM on September 12, 2023, U.S. time. Millions of global audiences followed the “Wonderlust” event on MacBook, iPhone, Apple TV, Apple’s website, Apple Events website, or Apple’s YouTube channel. During the event, Apple officially disclosed the prices of the iPhone 15 series (giá iPhone 15):
| Version | Price |
| iPhone 15 | $799 |
| iPhone 15 Plus | $899 |
| iPhone 15 Pro | $999 |
| iPhone 15 Pro Max | $1199 |
2. 06 new features on iPhone 15
At the event, Apple introduced a series of features, technologies, and changes that debuted on the iPhone 15:
1- Removing the “Lightning” port for a USB type C charging port
The EU had mandated the use of USB-C ports across Europe to reduce tech waste. As a result, Apple decided to switch from the traditional Lightning port to the USB Type C on iPhone 15 series to comply with this regulation. USB-C offers faster charging due to its 24 data transfer pins compared to Lightning.
Furthermore, the data transfer speed of USB-C Thunderbolt 3 reaches 10 Gbps, while Lightning can only transfer at 480 Mbps, enabling users can send heavy ProRes videos quickly. .
The USB – C port replaces Apple’s 11-year exclusive Lightning port
2- The “pill-shaped” design debuts on iPhone 15 and iPhone 15 Plus
The iPhone 15 and iPhone 15 Plus have officially said goodbye to the “notch” design, replaced by a pill-shaped design located at the top center of the screen. This new design is one of the most distinct changes for the iPhone 15 Plus compared to its predecessors, given that the notch design originated in 2017 and was criticized for taking up screen space, affecting users’ video watching and gaming experience. The pill-shaped design maximizes screen space while enhancing multitasking capabilities.
The magic pill design will replace the notch
3- Titanium color debut on iPhone 15 Pro Max
Last year, Deep Purple was the highlight for premium models. This year, Apple has transformed the appearance of the iPhone 15 Pro and Pro Max with four Titanium shades White Titanium, Black Titanium, Blue Titanium, and Natural Titanium. This special color lineup, never seen before, was inspired by the Titanium frame material, conveying a fresh, luxurious, and refined feeling.
iPhone 15 Pro Max has four different titanium colors
4- Titanium frame exclusively for iPhone 15 Pro/Pro Max
The reason the iPhone 15 Pro and Pro Max have different Titanium colors is because Apple chose Titanium alloy as the frame material for these two versions. At the launch event, Apple shared that after a thorough evaluation of components in the iPhone’s structure, they identified Grade 5 Titanium as the most suitable metal, noting its strength, durability, and shine.
5- iPhone 15 and iPhone 15 Plus reuse the A16 Bionic chip
The iPhone 15 and iPhone 15 Plus inherit the A16 Bionic chip from the iPhone 14 Pro and iPhone 14 Pro Max. This processor’s performance was already proven in 2022 when the iPhone 14 Pro Max was rated as one of Apple’s most powerful smartphones ever.
6- The Ring/Silent switch was replaced by an Action Button
The era of the Ring/Action switch on Apple’s iPhone has officially ended, replaced by the Action Button. Users will control it based on capacitive sensors and tactile feedback through their fingers without requiring any movement – the buttons remain static and do not slide down as usual.
Action buttons allow users to quickly access many features and limit dust from entering the iPhone
Overall, the iPhone 15 series launch brought one surprise after another to iFans. Among the features, the color schemes of the two line-ups were probably the most noteworthy. Additionally, the A17 Pro chip for the two premium versions will undoubtedly be a significant factor for users to consider when choosing the iPhone 15 series.
