Nitrogenated Coffee is a type of ready-to-drink (RTD) coffee that has been infused with nitrogen to make small, smooth bubbles that create a rich flavor with a creamy foam and a slightly natural sweet taste similar to Guinness Stout. With consumers’ growing interest in “coffee shop culture”, ready-to-drink coffee is in high demand.
Lack of time to enjoy a luxurious cup of hot coffee in the coffee shop is leading to a shift in consumer behavior towards ready-to-drink canned coffee containing nitrogen. Organic, shelf-stable, artisanal, and low-calorie beverages are some of the interesting features of Nitrogenated Coffee.
Nitrogenated Coffee: ready-to-drink coffee
Smothered coffee, a ready-to-drink product, is becoming a popular trend among the population due to the convenience and instant nature of the product, especially among people who are short on time in their busy schedules. Emerging brands have taken advantage of changing consumer behaviors with the wide range of flavors of Nitrogenated Coffee to appeal to store visitors.
Due to growing health concerns across the world, the consumption of soft drinks is facing declining sales, which is a driver for the growth of the Nitrogenated Coffee market. Additionally, the infused nitrogen imparts the drink’s natural sweetness, giving the perception of sweetness without the actual need for sugar. This factor makes Nitrogenated Coffee popular with gym goers.
Global Nitrogenated Coffee Market: Key Players
Stumptown Coffee Roasters, Rise Brewing Co., Coffee Company, Starbucks Corporation, Lucky Jack, Califia Farms, Caveman Coffee Co., Convergent Coffee Co., and Black eye Roasting Co. are some of the major players in the global Nitrogenated Coffee market. Global Nitrogenated Coffee Market: Key Developments
In July 2018, Convergent Coffee Co. is adopting a new brand design for its Nitrogenattastesed Coffee product to improve its overall appearance and appeal to consumers. The product is infused with nitro, contains a lot of caffeine, is certified organic and fair trade, and is low in calories
Rise Brewing Co. introduced new Nitrogenated Coffee products to its nitro cold brews coffee line in September 2018, including oat milk, classic latte, and mocha.
Global Nitrogenated Coffee Market: Opportunities:
RTD coffee experienced increased sales in the North American and European markets, the dominant markets for the global Nitrogenated Coffee market. The Asia Pacific is an emerging market for Nitrogenated Coffee and should offer great potential.
Strategic Nitrogenated Coffee marketing in promising markets such as Asia and South America will also boost the niche market. RTD producers are mainly aimed at young people who love and love new and innovative tastes. India and China are promising markets for Nitrogenated Coffee.