As technology becomes an integral part of early childhood, a new app is aiming to reshape what screen time can mean for the youngest learners. Nimi Kids, created by Blub Blub the team behind Speech Blubs, the #1 speech therapy app for children blends playful storytelling with school readiness in a safe, engaging environment for ages 3 to 6.
With years of experience in child-focused digital learning, Blub Blub is now expanding its impact beyond speech and language into broader early education.
Set in the whimsical town of Oakville, the app invites kids to step into the shoes of a chipmunk named Nimi, who helps neighbors solve small, imaginative problems. Each quest is backed by early learning goals ranging from phonics and counting to emotional development and critical thinking but is delivered through interactive stories and hands-on exploration rather than instruction or repetition.
“We created Nimi Kids to be the kind of digital space parents can trust and children can love,” say the team at Blub Blub, creators of both Speech Blubs and Nimi Kids. “It’s built to spark curiosity and kindness while supporting real developmental growth.”
Pedagogy Meets Play
Developed in collaboration with early childhood education experts, Nimi Kids carefully integrates foundational learning into every part of the experience. Unlike many apps that segment educational content from entertainment, this one merges the two so that lessons are absorbed through play.
The gameplay is adaptive and child-directed, allowing each player to learn at their own pace. Whether it’s rebuilding a local bakery or cleaning up after a glitter-fueled salon mishap, the challenges are designed to foster creative problem-solving and cognitive flexibility.
Parents, meanwhile, have access to a clean, intuitive dashboard that highlights skill progress and completed activities offering peace of mind without the need to micromanage screen time.
Designed for Today’s Digital Families
Nimi Kids is ad-free and child-safe, addressing key concerns for modern parents. It runs on a straightforward subscription model that unlocks the full experience, with no upsells or hidden features just consistent, high-quality content.
This approach has already struck a chord with early adopters. Many parents report improvements not only in literacy and numeracy, but also in children’s confidence and empathy as they “help” the virtual townspeople of Oakville.
A Growing Opportunity in Early EdTech
Nimi Kids enters a competitive but fast-growing segment of the EdTech market, where early childhood tools are seeing increased demand especially those that balance engagement with meaningful outcomes.
While much of the industry has focused on K–12 or test prep solutions, Nimi targets a critical but often overlooked age range: preschoolers who are forming learning habits long before formal education begins.
With new mini-games, seasonal quests, and multilingual features in development, the team behind Nimi Kids is building not just a product, but a long-term ecosystem that meets kids where they are curious, creative, and ready to learn.
The app is available now for iOS devices. To learn more, visit https://learn.nimigames.com
