At present, we can see that the technologies of AR and VR are gradually applying to more and more fields. And we can achieve the virtual-reality scene of multiple dimensions. According to statistics, the Oculus Quest2 of Meta has been the first to reach tens of millions of sales. However, it is not certain that VR will be dominant in the next stage. Given the consideration of the future trend and the accumulation of different tech in the past, technology companies will choose different technology routes respectively.
Meta is focusing on the construction of immersive and VR experiences for their products; while AR, which Apple and Google are more optimistic about, as another important technology route, has great potential for optimizing and recreating the real world. From the release of AR glasses in 2012 to nowadays’s AR industry blooming, the form and experience effect of AR products has changed greatly. In addition to the development of the underlying supply chain, the key core comes from many excellent service providers with technical strength in this field.
As we know, Cook has been keen on developing AR technologies, and repeatedly launched AR small surprises on the eve of the launch. The color iPhone AR surprise at the launch in March is very attractive. Adobe is familiar to everyone. It has almost the same popularity as Office, and its software is used in almost every field. Now, Adobe is also getting involved in AR / VR, saying in a statement to Adobe that using AR / VR tools has a place in the virtual world.
Integrate AR into your marketing portfolio
The emerging AR technology brings new possibilities. By applying these technologies in advertising, brands can allow consumers to understand and experience their products and services more intuitively and interestingly, thus eliminating errors, arousing interest, and promoting sales. Several brands have already launched various creative AR advertising campaigns on Meta’s social media platforms. Snap has announced the addition of a new feature, Custom Landmarks, for AR content maker Lens Studio, to further open LBS AR filter development features to creators to unlock more gameplay in AR marketing.
In addition, Adobe’s statement also revealed that the entry into the virtual world is also basically around 3D and AR marketing. Compared with VR, the most direct application of AR technology in the marketing field is the product display based on augmented reality technology, that is, using devices to project virtual images of products on real pictures, to combine virtual products with real situations.AR can bring passive marketing channels into life by providing interactive 3D visualization of product or brand mascots; transforming users into interactive AR experiences featuring music and animation; providing more product information; and even linking users to online channels, social media platforms ,rms, or direct points of sale.
There are two ways to realize AR marketing. One is to develop it by itself, which requires three-dimensional modeling, animation production, and other technical personnel to complete the whole project. For people who do not understand technology, it is time and effort-consuming, and the effect is not necessarily optimistic. At this time, we can use another way to find AR development companies that do well in the market, such as WIMI, who have been working for a long time and have rich experience. WIMI creates exclusive brand AR advertising interaction, novel, and interactive experience, more closely connects consumers and brands, and promotes product sales transformation.
It is understood that WIMI has completed the business and listing plan, Nasdaq stock code is WIMI. This is an innovative enterprise based on AR + AI, focusing on AR technology platforms, AR content development, and ecological building. In the development of digital marketing such as AR, to provide customers with professional and effective digital integrated marketing solutions, now some potential application scenarios such as: AR live streaming, store / visit AR marketing and AR activities, AR travel, AR navigation and so on. Through the complete tool chain and content creation platform, WIMI has formed an ecological closed loop of AR application side, landing in a large number of mature commercial projects.
Service B end, expand the AR application domain
In fact, it is not difficult to find that in the environment of online shopping and repeated epidemic, brands will generally face the problem of single marketing means and weak performance growth; on the other hand, young people are the main users of consumer electronics. In order to attract such user groups, brands need to improve the consumer experience through continuous business and scene innovation, and let consumers feel the vitality and innovation of the brand.
In this context, in the process of enterprise marketing digitalization, AR application is an indispensable finishing touch.AR applies the physical information that is originally difficult to experience in a certain range of time and space, and then applies the virtual information to the real world, so that users can perceive it, so as to realize the real sensory experience and even beyond the reality.It has to be mentioned that WIMI’s AR technology advertising is interactive, cost-effective and more flexible, and in the holographic AR advertising service is currently in a prominent position in the industry.
In terms of commercialization, WIMI mainly focuses on TO B services at the present stage. Through cooperation with more brands, agents and developers, it continues to empower the industrial chain and promotes AR applications to more vertical fields. At the same time, WIMI will also provide professional services such as AR scenario demand docking and marketing solution analysis with the help of the complete AR tool chain to provide unique exploration and interesting combination for a wide range of customer groups.
At present, WIMI cloud’s business covers cinema entertainment, interactive education, advertising and marketing, home display, cultural tourism, new retail and other fields, helping more enterprises to activate brand communication and maintain business growth. In addition, WIMI also turns ordinary images into holographic 3D content through AI algorithm, which is widely used in holographic advertising, holographic entertainment and other fields, working with more partners to continuously explore the potential of digital marketing market, and promote the level of the industry, build a good ecology, and achieve win-win results.
Objectively speaking, the market believes that AR is still in the exploratory stage, but in the long term, AR incremental potential is large. Xiaobian is optimistic that in the next 5-10 years, with the maturity of technology and application landing, AR will become the next generation of smart hardware comparable to mobile phones. Before this, various enterprises still need to forge ahead to accelerate the arrival of AR consumption era.