Selecting a web hosting provider is hard enough, but with Google’s announcement of their new core web vitals this year, the selection process just got harder. But needless to say, all is not lost as TRUiC points out in their latest guide.
What are Google’s new Core Web Vitals?
Google has recently announced their new ranking factors: Core Web Vitals, which is expected to affect their ranking algorithm starting this year. Google’s new Core Web Vital consists of three signals: largest contentful paint (LCP), cumulative layout shift (CLS) and first input delay (FID). But what does all this mean?
LCP refers to how fast a web page is able to load, CLS refers to the speed at which a web page stabilizes and FID considers how fast a web page becomes interactive. LCP, CLS, and FID are the three metrics that Google’s new Core Web Vitals refer to when assessing the quality of a web page, and thereby its ranking.
The metrics of Google’s new Core Web Vitals, generally speaking, measures the loading speed of web pages and speed or extent of user interaction. Google’s Core Web Vitals are combined with a group of metrics Google refers to as Page Experience Signals. This means Google’s Core Web Vitals consider user experience in terms of page loading speed, how fast it becomes interactive and how fast the site stabilizes.
Google’s new Core Web Vitals do not consider the quality of a web page’s texts or images but rather measures how users experience the web page, for example how easy a web page is to navigate, how pleasant it is to explore and how useful it is to the user.
How will Google’s Core Web Vitals affect website rankings?
The Core Web Vitals Report paints a clear picture of how web pages perform based on real world data. But how will this affect rankings? Google’s Core Web Vitals is said to be included in the criteria that measures and ranks which web pages will appear in searches in Google’s Top Stories. This implies that web pages that are user-friendly will most likely rank highly in Google Top Stories based on the new Core Web Vitals.
Google has hundreds of ranking signals, and page loading speed is only one of them. Page speed may be considered as an inconsequential signal, however, as users experience navigating a site, and due to Google’s new Core Web Vitals, page speed can potentially have an outsized effect on rankings. The new Core Web Vitals is not as of yet an official Google ranking factor, yet it is still significant in that it improves user experience.
How are slow hosting providers disadvantaged by this?
In light of Google’s announcement of their new Core Web Vitals, many website owners are parting ways with slow web hosting providers, Elementor being the most notable example, because they don’t pass the speed test of Google’s new Core Web Vitals.
Like Elementor, slow web hosting providers are in trouble as Google prioritizes the Core Web Vitals and users pay more attention to user experience. Top developers are of the opinion that it is nearly impossible to obtain a good overall web vital score for websites hosted by Elementor or any other slow web hosting provider. Website builders and developers are thus in the position where they will have to find alternative, faster web hosting providers to improve their Google ranking and stay relevant on the web.
Website owners who choose to use slow hosting providers including Elementor, can be severely affected by Google’s new Core Web Vitals and not in a good way. Websites that are hosted by web hosting providers not known for their speed will most likely rank very low in Google’s new ranking algorithm which is never a good thing.
Slow web hosting providers, like Elementor for one, are slowly becoming obsolete in light of Google’s announcement of their new Core Web Vitals, and website owners will soon be forced to find better, faster alternatives.
Finding faster and better web hosting providers
Choosing the right web hosting provider for your business is not always easy, and with Google’s new Core Web Vitals this decision is made even harder. Luckily, TRUiC has a great comparison guide of the best web hosting providers to help you choose one that is fast, reliable, and most importantly, one that will hold up to Google’s new Core Web Vitals.
Comparing different web hosting providers can be a tedious assignment, but TRUiC simplifies this in their comparison by outline key selection criteria for business owners to look out for to help them choose the provider best suited to their business. Their comparison guide is detailed and informative, which means business owners will know immediately which provider will suit their business the best.