Artificial intelligence

Netflix Plans to Use Artificial Intelligence to Create Movie Trailers


Netflix is one of the most popular streaming websites in the world, even beating out YouTube, Hulu and Amazon. However, it’s not only a streaming service, but it’s also a complete media production company. It has produced many blockbuster movies of its own. Today, its users watch over 140 million hours of content in one day. Netflix is preferred over YouTube because you can watch complete movies, serials, and documentaries on it. Even though it’s not free, its users find it worth every penny. As a matter of fact, eMarketer reported that 58% of its subscribers use this service because it’s cost-effective in their eyes. 

Netflix was founded in 1997, located in California, and today it is the seventh-largest internet company in the world. This company earns so much that it leads its industry. As a leader in the industry, they need to make sure they get the top-notch technologies and innovations before anyone else. That’s why it’s no surprise  they are now working on a project to use Artificial Intelligence to create movie trailers. It is believed that movie trailers developed by AI will help reduce the cost of creating movie trailers. 

While this technology is cutting-edge, Netflix isn’t the first to come up with this idea. 20th Century Fox also acquired the service of IBM in 2016 to create the trailer of their movie “Morgan” using technology. IBM has a very advanced and intelligent system called Watson that carried out this task for them. IBM’s Watson has ability to answer any question in natural language. After watching the movie, it took 24 hours to develop its trailer. However, the skills of a human were required to polish that trailer before it was released. 

What is Artificial Intelligence?

Artificial Intelligence is a technology supposed to think like a human. It is created to learn new things without having a human feeding it in its code. While many geniuses like Elon Musk believe artificial intelligence is dangerous for the human race, Mark Zuckerberg and many others say it would help humans in the future. The ability for machines to learn on their own and make decisions may eradicate the need of human brains, as machines are already way advance when it comes to physical capabilities. As of 2019, AI isn’t smart enough to reach even close to what is human intelligence. Many companies like Netflix are using AI to gain competitive edge over their competitors. 

How Would This Technology Work?

Netflix hasn’t revealed how it’ll make this technology work yet. We know that IBM and 20th Century Fox have tried but couldn’t do it without the help of the human mind. IBM’s Watson identified the most emotional parts of the movie “Morgan” and blended them to create its trailer. It was a good approach, but just showing emotional scenes isn’t enough. Professionals of this industry understand their target viewership and their pain points that are added in a trailer to create curiosity. Would a machine be able to do that?

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