In today’s interconnected world, even a minor disruption can create a ripple effect across global markets, making the management of transportation, storage, and distribution more crucial than ever.
Factors such as pandemic lockdowns, labor shortages, port congestion, and fluctuating demand have caused us to face a supply chain crisis worldwide.
Due to factors, there has been a disruption in the global goods flow, which has caused widespread delays and shortages across industries.
“When there are crises or issues with production facilities, like shortages or price increases, it’s challenging to communicate that to clients. But because of the relationships I’ve built, people trust what I suggest to them.” says expert sales consultant Maxine, an expert in transportation, storage, and distribution.
Maxime believes it is possible to guide businesses through these turbulent times with specific insights and strategies.
“Overall, it’s been very positive. Clients are often very satisfied by listening to what they need and giving them the best solutions,” says Maxime.
Maxime, founder of Euro Imports Consulting Inc., has 16 years of experience in the food and beverage industry, including roles at GOS Wine & Spirits and Bridor USA.
His expertise in clean-label and non-GMO products, combined with his deep knowledge of French gastronomy and food safety, positions him as a leader in specialty foods. His commitment to quality, transparency, and customer satisfaction drives his mission to enhance food safety and promote healthier choices.
“We’re dealing with a perfect storm,” says Maxime. “The supply chain has always been complex, but the current crisis has exposed vulnerabilities many of us never anticipated.”
Navigating the supply chain crisis requires foresight and flexibility. Maxime’s expertise helps businesses overcome challenges and emerge stronger.
“It’s one thing to manage supply chain disruptions locally or regionally, but when the entire global network is affected, it requires a whole new level of adaptability and resilience.”
To further add to his experience, Maxime is deeply involved in the culinary world through several key organizations. He’s a member of the Bread Bakers Guild of America, where he hones his skills in the art of bread making.
Maxime is also part of the School Nutrition Association, working to ensure healthy food options are available in schools. Through the Specialty Food Association, he stays connected to the specialty food industry.
He is also a member of the American Culinary Federation, which is a big deal among chefs and culinary pros in the U.S. He’s also a supporter of the James Beard Foundation through its Patron Program, supporting its efforts to champion good food, equity, and sustainability.
In this article, Maxime details some of the methods businesses can use to overcome the current challenges in the market regarding supply chain management.
Adapting to Transportation Challenges
Transportation, marked by stuck containers, delays, and rising costs, is a key issue in the supply chain crisis. Maxime addresses this with flexibility and forward planning.
“The key is to be proactive rather than reactive,” Maxime explains. “You can’t wait for problems to occur; you need to anticipate them and have contingency plans in place.”
Maxime diversifies transportation by employing a multi-modal approach—air freight, rail, and trucking—to mitigate risks from congested ports and shipping lanes.
“In times like these, you must think outside the box,” says Maxime. “If shipping by sea is delayed, can you switch to air freight? If a port is congested, can you reroute to another one? It’s all about having options and being ready to pivot when necessary.”
Maxime also emphasizes the importance of building strong relationships with logistics providers.
“Your relationships with carriers and freight forwarders are more critical than ever,” he notes. “Those who have built trust and reliability with their partners are better positioned to navigate these challenges.”
Storage: A Strategic Advantage in Crisis
While transportation often grabs headlines, storage is also crucial. Effective storage of goods is now a key strategic advantage amid frequent delays.
“Storage is not just about warehousing anymore; it’s about creating a buffer that can absorb shocks,” Maxime explains. “In a crisis, having adequate storage means you can continue to meet customer demand even when your supply chain is disrupted.”
Maxime has optimized storage during the crisis by increasing inventory levels, or “safety stock.”The current situation has exposed the risks of the just-in-time (JIT) inventory approach.
“JIT works well in stable times, but when the supply chain is unpredictable, you need a buffer,” says Maxime. “Increasing safety stock creates a cushion that can keep your operations running smoothly, even when delays occur.”
Maxime has enhanced storage management using real-time inventory tracking systems to monitor stock levels and anticipate shortages. While working with Bridor USA, he successfully introduced a system that improved stock accuracy and reduced waste, ensuring timely replenishment of high-demand products like artisanal breads and pastries.
“Technology is your best friend in a crisis,” Maxime asserts. “With real-time data, you can make informed decisions quickly, rather than relying on outdated information.”
Balancing Cost and Efficiency
The supply chain crisis has driven up transportation and storage costs. Maxime manages these costs by striking a delicate balance between efficiency and expenditure.
“It’s a difficult balance to strike,” Maxime acknowledges. “On one hand, you don’t want to overspend on transportation and storage, but on the other hand, cutting costs too much can lead to delays and stockouts, which can be even more costly in the long run.”
One of Maxime’s strategies is renegotiating contracts with suppliers and logistics providers to lock in favorable rates.
“Now is the time to revisit your agreements,” he advises. “Prices are fluctuating, so it’s important to ensure you’re getting the best possible deal without compromising service.”
He also recommends optimizing storage layouts to maximize space and reduce the need for additional warehouses.
“Sometimes it’s about working smarter, not harder,” Maxime explains. “By optimizing your existing storage space, you can reduce the need for costly expansions.”
The Importance of Communication and Transparency
Clear communication is more important than ever in a crisis. Maxime stresses the need for transparency with all stakeholders, from suppliers to customers.
“Communication is key,” he says. “Everyone needs to know what’s happening in real-time. If there’s a delay, let your customers know as soon as possible. If there’s a potential supply issue, inform your suppliers so they can plan accordingly. Transparency builds trust, and trust is essential when navigating a crisis.”
Maxime also advocates for regular communication with internal teams.
“Your team needs to be aligned and informed at all times,” he emphasizes. “Regular updates, whether through meetings or digital communication tools, ensure everyone is on the same page and can respond quickly to changes.”
Marc Henry, managing partner of Kijner & Sons International Realty NY Inc., praises Maxime’s expertise, in communication stating: “Maxime’s deep knowledge of the U.S. food and bakery industry, combined with his experience in importing and exporting high-quality goods from France and Canada, is an invaluable asset to our business and clients.
“This experience is crucial for anyone looking to open a bakery, café, or restaurant in the U.S. He has also been instrumental in providing significant benefits to our clients. He has superior expertise when explaining how to keep team communication open as well as building unique supply opportunities.”
The Future of Global Supply
While the current supply chain crisis is challenging, Maxime is optimistic about the future. He believes the lessons learned during this period will lead to stronger, more resilient supply chains in the long run.
“Every crisis is an opportunity to learn and improve,” Maxime reflects. “We’re seeing businesses become more agile, innovative, and prepared for future disruptions. The supply chain of the future will be more resilient because of what we’re going through now.”
Maxime advises businesses to take a long-term view and invest in building more resilient supply chains.
“Don’t just focus on getting through the crisis; think about how you can emerge stronger,” he suggests. “Invest in technology, build stronger relationships with your partners, and don’t be afraid to rethink your entire supply chain strategy if necessary.”
Olivier Morel, former Senior Vice President of Sales & Marketing USA for Bridor and now Chief Commercial Officer (CCO) at Valrhona, praises Maxime’s understanding of global supply chains and has seen it in action.
He states: “Maxime consistently exceeded expectations, developing a successful sales strategy that grew his client portfolio’s sales by 44%, from $3.6 million to $5.2 million in just two years. His innovative go-to-market approach focused on targeting the right customers for our bread and pastry products.
“For instance, he successfully sold our breads to Daniel Boulud’s renowned West Palm Beach and New York City restaurants.
“Additionally, Maxime leveraged his deep product knowledge to create custom programs for Hilton and Marriott hotels nationwide, addressing specific needs for their banquets, room service, and breakfast buffets. His efforts boosted Bridor’s sales and helped these hotel groups optimize their food and labor costs.”
Now, Maxime plans to make his own impact with his company, Euro Imports Consulting Inc.
“Euro Imports Consulting Inc., founded by Maxime Sarazin, specializes in importing and distributing high-quality, clean-label, and non-GMO food products. The company sources premium ingredients like French flour and ready-to-bake pastries, supplying them to U.S. bakeries, restaurants, and retailers. It also offers expert consulting services to help businesses optimize menus and meet modern consumer demands for healthier, transparent food choices.”
He aims to expand Euro Imports Consulting Inc. across the U.S., establish partnerships with major retailers like Costco and Whole Foods, and enhance product visibility. He also wants to grow the company’s presence, improve its consulting services, and advance U.S. nutritional standards by meeting the rising demand for clean label and non-GMO food options.
“My goal is to grow the company’s presence,” He says, “improve its consulting services, and advance U.S nutritional standards by meeting the rising demand for clean label and non-GMO food options.”
Conclusion: Steering Through Turbulence with Expertise
Navigating the supply chain crisis demands strategic foresight and flexibility. Maxime Sarazin’s expertise in transportation, storage, and distribution offers valuable insights for businesses aiming to overcome challenges and emerge stronger.
“Adaptability in the supply chain is not just a strategy—it’s necessary for survival in today’s volatile market,” says Maxime.
His extensive experience optimizing supply chain operations and managing inventory can guide companies through current disruptions and future uncertainties. Additionally, his expertise in implementing real-time inventory tracking systems helps businesses anticipate shortages and streamline their supply chain processes.
“This crisis has tested us all,” Maxime concludes. “But with the right strategies, we can survive and thrive in these turbulent times.”
