A new study by FMI forecasts that the natural cosmetics market was valued at about US$ 36 Bn in 2019 and saw a modest CAGR from 2019 to 2027.
According to the report, domestic use of natural cosmetics continues to be stronger than the demand in salons and spas. With the growth of organic cosmetics sales in recent years, consumer enthusiasm for natural and organic goods is no longer exclusive to the food and beverage industry.
According to FMI, the home market will likely account for more than two-thirds of worldwide sales of natural cosmetics in 2019.
consumer anxiety over the negative consequences of chemicals in cosmetics and toiletry is on the rise
- Consumer preference for natural ingredients is spreading from food to non-food goods like cosmetics and personal care.
- The spread of information about the advantages of natural substances and rising ethical consumerism
Hair Care Natural Cosmetics Accounted for Nearly One-Third of Sales in 2018
The survey found that customer demand for natural hair care products is rising along with the popularity of natural skin care products. A rising segment of consumers searching for everyday chemical-free goods is making plant-based hair care products increasingly popular. These factors are also boosting the market for natural skin care products, which is anticipated to expand by more than 5% in 2019 compared to 2018.