Orange House, a rising star in the eco-friendly cleaning industry, left a lasting impression at the 2025 Natural Products Expo West, held from March 25-27 in Anaheim, California. The brand drew widespread attention from buyers, retailers, and industry insiders with its innovative approach to sustainability, showcased through its natural cleaning solutions and a meticulously designed exhibition booth made entirely from recyclable and reusable materials.
The Orange House booth stood out amid the bustling expo floor, featuring sustainable paper-based components such as tabletops, signage, and eye-catching decorative trees. This eco-conscious design not only captivated attendees visually but also embodied the company’s core mission: reducing environmental impact while delivering high-quality products. Industry experts noted that the booth’s construction aligned perfectly with the growing demand for sustainable business practices, resonating with retailers eager to stock environmentally responsible brands. “It’s a bold statement,” said one attendee, a buyer for a national chain. “Orange House isn’t just talking about sustainability—they’re living it.”
The company’s commitment to a greener future extends beyond aesthetics. Orange House’s product line, powered by food-grade orange oil, offers a natural degreaser that balances potency with gentleness. Certified low-allergen under PCR standards, these formulations are designed with household safety in mind, making them suitable for families with children or pets. At the heart of the brand’s cleaning technology lies a proprietary micellar orange oil formula, which encapsulates dirt and grease without leaving harmful chemical residues. This marriage of nature and science positions Orange House as a viable alternative to traditional cleaners, appealing to a growing segment of health- and eco-conscious consumers.
Following its standout performance at Expo West, Orange House is accelerating its expansion across the U.S. market. Since January 2025, the brand has launched a series of roadshows at Costco warehouses nationwide, bringing its plant-based cleaning solutions directly to shoppers. These events allow customers to test the products’ effectiveness firsthand while enjoying exclusive in-store promotions. The roadshows have proven successful, with early reports indicating strong sales and positive feedback. The next event, scheduled for late April, will offer attendees a chance to explore the full product range, learn about Orange House’s sustainability efforts, and take advantage of limited-time offers.
Orange House’s U.S. growth strategy extends beyond Costco. The brand is strengthening its presence on Amazon, where its products have gained traction among online shoppers, and is in advanced talks to launch in several national and regional retail chains. This expansion comes at a pivotal moment, as consumer demand for non-toxic, sustainable home care solutions continues to climb. Market analysts predict that the eco-friendly cleaning sector will see double-digit growth over the next five years, and Orange House is positioning itself as a frontrunner in this competitive space.
Founded on the principle of merging innovation with environmental responsibility, Orange House is redefining the home care industry. Its products, free of harsh chemicals and packaged in recyclable materials, cater to families seeking safer alternatives without sacrificing performance. “We’re not just about cleaning homes,” a company spokesperson said. “We’re about protecting the planet for future generations.” This ethos has fueled the brand’s rapid rise since its U.S. debut, earning it accolades from both consumers and industry peers.
As Orange House scales its operations, it remains focused on its mission to deliver effective, natural cleaning solutions to households nationwide. With its blend of cutting-edge technology and sustainable practices, the brand is not only meeting market demands but also setting a new standard for what eco-friendly cleaning can achieve. For now, all eyes are on Orange House as it continues to reshape the future of home care, one sustainable step at a time.
