Social media verification has become more of a need than a trend if you want to make a name for yourself. Whether you’re a blooming artist, a thriving business, or a brand, you need to. This is because when someone wants to know about you or verify you, the first thing they do is Google you or search for you on social media.
Considering the importance of social media verification, the internet is currently spammed with information about this concept. However, most of this information is made up and nothing more than myths. So, if you’re considering getting your social media profile verified but don’t know what to believe and what not to, read below. We have tried to list down all the major social media verification myths so you can sleep a little easier at night.
Social Media Verification Myths
When people don’t have the facts about a certain thing, they tend to develop stories. And once these stories become popular, it becomes impossible to differentiate facts from myths. Here are some popular social media verification myths.
Only celebrities or top brands can get verified.
No matter how much sense this makes, you don’t have to be a celebrity or a top brand to get verified on social media verification. There are many instances when regular artists and influencers also get verified with help of Paid PR. For Example, Shawn Sharma.
You need an inside contact for verification.
This is one of the most popular myths regarding social media verification. No, you don’t need to know anyone on the inside to get that blue tick mark in front of your name. For that matter, you might sleep one night to wake up with your profile being verified without you having any knowledge. There have been numerous instances regarding this.
Moreover, you can also go with the popular trend in the market. You can easily contact one of the digital marketing agencies that deal with social media verification, and they’ll do everything needed. In fact, this is the easiest way to do it without taking pressure.
You need to be featured in tier 1 publications.
Most social media platforms don’t care if you got featured on Forbes or the Entrepreneur. What they care about is whether you got featured in the niche or community-specific publications. This is because these mentions are organic and mean that you hold a significant influence on the local community.
You cannot apply for verification.
While most of the social media platforms don’t have a clear process of applying for social media verification, platforms like Facebook and Instagram do let you apply for verification. Once you apply, the respective team will conduct the needed research and take the necessary action.
You should only have organic followers.
If you are looking into getting your social media profile verified, chances are, you already know that one can easily buy fake followers on any social media platform. And for that matter, it doesn’t even cost a fortune.
However, there is a common belief that having fake followers reduces your chances of getting verified as it might get flagged by the social media platform. However, this is far from the truth. If this were indeed true, taking down competitors’ social media would become a walk in the park. These platforms are not looking for your follower count or engagement reports but for your media coverage and overall popularity.
You need to post endless content.
Most people think that you need to follow endless content on social media to have any chances of getting verified. However, this is not true. You need to have relevant and high-quality content. Remember, quality over quantity is the key. In fact, you’ll notice that there are many verified social media profiles that hardly make one or two posts in a month. It’s because they have relevant media coverage, significant influence, and genuine popularity.
Social Media Verification- what’s the hype all about?
Yes, social media verification is crucial, especially for brands, celebrities, artists, etc. However, there are numerous myths associated with the whole process as there are no clear-cut guidelines available for most of the platforms. These myths have consistently prevented many deserving profiles from getting the prestigious blue tickmark. But at least, these myths mentioned above won’t bother you much now.