Museums/Artists Meet NFTs, Reimagining How We Experience Art and Culture: Interview with Hussein Hallak, CEO of Next Decentrum

Museums/Artists Meet NFTs, Reimagining How We Experience Art and Culture

Momentable empowers museums to create, manage, and promote NFT-based digital products, collections, and storefronts. But it’s not just museums seeing the benefits of NFTs – through NFTs, artists are also given more power, multiple revenue streams, freedom of expression, and more. Momentable Co-Founder Hussein Hallak, will be sharing more details with in this interview with TechBullion.

Please tell us your name and a little more about yourself?

I was born and raised in Damascus, Syria. I’ve always been in love with art, and poetry, and fascinated with ancient cultures.

Even though I chose to pursue the path of electrical engineering, because of my love for technology, I spent my time in museums and galleries, and I made a living, using my artistic talent as a graphic designer and then Art Director.

Following the rise of the Internet, I was obsessed with the idea of helping people from around the world discover the works of artists from the Middle East, so I created the largest marketplace for Middle Eastern art in the world. However, getting artists paid for work using the Internet in the 2000s was close to impossible.

After building several creative agencies, moving to Vancouver, and getting involved in the tech startup scene, I discovered Web3, and I was blown away by what’s possible using Blockchain technology.

I launched Next Decentrum with a few friends to help regular people, the rest of us who are not techies, learn everything about Blockchain and how to use it to transform our world.

The rise of NFTs in 2020 highlighted the possibility of using Blockchain technology to help artists reach a global audience, build a loyal following, and get paid for selling their work online.

So we launched Momentable, a platform dedicated to re-imagining how people experience art and culture and helping established artists and museums democratize access to their artworks and artifacts.

What is Momentable and what solutions/services are you bringing to the market?

Momentable is the flagship product of Next Decentrum. A versatile platform designed to help museums, and established artists, connect with new collectors from around the world. 

For museums and established artists, Momentable empowers them to quickly and easily build a storefront for their digital collectables and make them available as an extension of their online presence.

Momenatable is designed to mimic the process of creation in real life. With powerful tools to work with and reward collaborators, flexible presentation and marketing possibilities for reaching out to different groups of audiences, and powerful management tools and controls.

For collectors, Momentable provides an easy-to-use, safe, and joyful collecting experience from their favorite artist or museum, with new ways of discovering artworks and artifacts that may interest them.

Could you give us a walkthrough of the NFT e-commerce platform, and how is it influencing how we experience art and culture?

As a collector,  the museum you love invites you to their store to collect a limited edition of a remarkable collection.

You visit the storefront of the museum hosted on Momentable. 

You pick the item that you like the most out of the available collection, you add it to your cart, and then you check out by registering for an account and paying with your credit card, or with one of the leading crypto payment methods.

The item is now in your account. You can showcase it to the world with a few clicks, you can sell it, or you can just keep it within your mobile crypto wallet to show it to your friends the next time you’re out for drinks.

With Momentable, users can build storefronts and publish their own NFT products, how does this work? 

Momentable is a curated platform where only select museums and artists are invited to build their storefronts and publish their digital collectibles.

We work closely with approved creators to craft a digital collectables strategy, and we support them as they build their storefronts and publish their digital collectibles.

As opposed to regular digital products, why did you consider NFTs?

An NFT is a web3 technology element that allows the transfer of ownership from one user to another on any compatible marketplace.

Without NFTs, there is no provable, trackable, or traceable record of ownership of a digital item.

An NFT is the digital equivalent of a property deed. The property deed is not the property. But without the property deed, possessing the property doesn’t mean you’re the owner. However, if your name is on the property deed, it doesn’t matter who lives on the property right now; you are the property owner.

Owning the NFT means you are the owner of the digital art that the NFT points to. The artist’s self may be shared across the Internet for everybody to enjoy. However, only you can prove you’re the owner of the art by owning the NFT.

What is the future of collectibles, and what are the core benefits of using NFTs?

Humans have been collecting all kinds of things since 33,000 years when Homo sapiens took over the earth from the Neanderthals. We collect stamps. We collect art, we collect sports cards, we collect sneakers, electronics nails, door handles, cups – you name it.

We envision a future where people are free to collect whatever brings them joy, happiness, and financial reward. 

NFTs are the core technological component empowering this revolution of digital ownership of everything.

What measures do you have to deal with the environmental impact of NFTs?

NFTs are a product of the blockchain network that powers them. Most NFTs are created on the Ethereum blockchain, which up until September 15, 2022, used the energy-intensive Proof of Work (PoW) mechanism for consensus and security. So it’s no wonder NFTs were correlated with the environmental impact of PoW.

However, on September 15, 2022, Ethereum moved to Proof of Stake, a far less energy-intensive mechanism for consensus and security. So minting an NFT on Ethereum today is no longer correlated with an environmental impact.

We’re using Flow, a blockchain network that is extremely energy efficient; minting an NFT on Flow takes less energy than a Google search or Instagram post.

We argue that using NFTs have far less environmental impact than the creation, packaging, shipping, and delivery of physical collectibles.

At what stage of development is the Momentable platform? Any user responses and success stories to share with us so far?

Momentable is live at 

We have 5,000 registered users and rising. 

We have launched three collections on the platform and are in the process of launching five new collections.

The best feedback about Momentable is when no one is talking about the platform but about the experience of owning a digital collectable, and connecting with the community that shares their passion. 

Here are a few quotes from our community about their experience with their collectables. .

“The community are just pure fun” 

“I have made many friends” 

“The artwork and amazing backstory really bring the nfts to life and show how much work has gone into this project” 

“I just love how the community is like one big family. Everyone is friendly and open.” 

Do you have any available opportunities for investment and partnerships at Momentable?

We are preparing to raise a new round of funding to expand our reach and empower even more museums and artists.

Collaboration is at the heart of everything we do, so we are always looking for great partners in production, creativity, and curation., 

What are you currently working on, and what is next on your roadmap, any more information to share with our readers today?

We are preparing to announce a few key partnerships that expand the reach of the collections that are published on Momentable and make the experience of collecting NFTs far easier and impeller. 

We are also working to launch several new collections and experimenting with new ways to help collectors get started even if this is their first-time collection and discover collections if they are expert collectors.  

For more information, visit the website:

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