Singapore, 1st November 2022: Web3 martech solution, WOM Protocol, is pleased to announce a joint partnership with Mixin Network, the free peer-to-peer transactional network for digital assets, and MixPay, a decentralized web3 cross-chain payment protocol built on the Mixin Network.
Through this strategic partnership, Mixin Network is integrating WOM Protocol’s self-developed “TikTok of crypto” app, BULLZ, into its infrastructure, bringing its 1m+ Asian community members into WOM Protocol’s ecosystem. Mixin Network and the decentralized applications built on the network, including 4swap, Bazaar, BigONE Earn, CoWallet, CoinGecko, CryptoPanic, and MixPay, will gain access to the community of creators and web3 influencers on BULLZ, to collaborate on content marketing campaigns that spread storytelling and education.
In addition, WOM Protocol is integrating MixPay into multiple web products, including the WOM Campaign Manager, which will enable brands to purchase user-generated marketing campaigns – and reward creators – through the MixPay payment method using any cryptocurrency in any wallet, which will be handled in real-time settlements that are processed by MixPay.
The Mixin Network, MixPay, and WOM Protocol share the common goal of driving mass adoption of digital currencies. Mixin Network targets blockchain scalability and performance – providing a multilayered solution to speed up digital asset transactions across different blockchain protocols. MixPay simplifies digital currency payments, by providing users with a way to earn or pay through any wallet or token, much like Visa or Mastercard. WOM Protocol, meanwhile, brings attention and adoption to crypto projects by mobilizing the $100 billion creator economy.
Lifestyle, web3, metaverse, NFT, and crypto influencers have already created more than 30k videos on the BULLZ platform and monetized their authentic word-of-mouth recommendations using a decentralized peer-to-peer review system provided by the WOM Protocol. Creators are rewarded daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning. While users “create-to-earn” through the integrated WOM Protocol, the app has further expanded its features for verified creators to see dedicated marketing campaigns from web3 projects and provide videos for earning more rewards.
The content requests are all set up through the BULLZ Campaign Manager. After a web3 project sets up the campaign, it is immediately broadcasted to verified BULLZ creators within the app. Creators can view the details, discover the project and decide whether to submit to the campaign by creating a video about the project and depending on the settings also sharing the content on other social networks like Twitter. Mixin Network will utilize the BULLZ Campaign Manager to collaborate with web3 creators and bring attention and adoption to the network and its entire dApp ecosystem.
Cedric Fung, Founder, and CEO of Mixin Network said: “Web3 platforms and projects need communities to succeed in bringing more and more people over to digital currencies. We are excited to partner with WOM Protocol and welcome its extensive community of creators into our ecosystem to keep spreading the word and driving discovery for ourselves and the many dApps on our network.”
Thorb Jiang, Founder & CEO of MixPay, said: “We make it as easy as possible for businesses, projects, and people to earn and pay through cryptocurrencies. We are excited to get behind the WOM Campaign Manager and help fuel brand content marketing campaigns and creator economy earnings.”
Melanie Mohr, Founder & CEO of WOM Protocol, said: “This is a powerful partnership for community growth. We welcome the opportunity to integrate into Mixin Network and bring its community of Asian users into the WOM ecosystem while mobilizing our web3 influencers to help Mixin and its dApps spread the word. Meanwhile, thanks to our integration with MixPay it is now even more convenient for brands to pay for campaigns and reward creators in the digital currencies and wallets of everyone’s choice.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM.
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts, and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ.
About Mixin Network
Mixin Network is an open-source, lightning-fast, and decentralized Web3 platform to brings speed and scalability to the blockchain. Mixin allows blockchains to gain millions of TPS, sub-second final confirmation, zero transaction fees, enhanced privacy, and unlimited extensibility.
Mixin Network is a PoS network with 26 full nodes. As a wallet solution, it is currently supporting 44 public blockchains including Bitcoin, Ethereum, Avalanche, Polkadot, etc. The total assets on the network have been over 1 billion US Dollars. Mixin is also a full-featured financial platform with functions of AMM, aggregating trade, pending orders on Exchange platforms, unbiased stable currency, etc. Mixin Network is dedicated to providing users with a decentralized blockchain infrastructure that always puts security, privacy, and decentralization first.
MixPay is a decentralized web3 payment protocol, which connects different chains, different tokens, different wallets, and exchanges, whether it is an on-chain wallet (MetaMask, Trust Wallet) or a centralized wallet (Blockchain.com, BlockFi), or exchanges (Binance, Coinbase). As long as they access the MixPay Protocol, they can provide their users with safe, simple, and free payment services anywhere in the world marked by MixPay, without merchants needing to care about what wallet or token the customer uses to pay, just like what Visa and Mastercard do in the traditional payment field.