The global market for mineral sunscreen is expanding quickly, comparable to that of its chemical predecessor. Because chemical sunscreen is known to function better, the demand for mineral sunscreen is expected to outpace that of chemical sunscreen. Because of benefits including fast action, organic production, and low reaction to sensitive skin, mineral sunscreens have drawn particular attention.
The primary end users of mineral sunscreen have been the growing number of travellers. Many vacationers now make sure to wear sunscreen to protect their skin because of beach and hiking trips. This has considerably aided the industry’s recent sales growth. Analysts believe that increased knowledge of the connection between exposure to UV radiation and the development of skin cancer will increase demand.
Studying the market for mineral sunscreen growth is also recommended because an increasing number of influencers are supporting particular brands as a basis for the product’s demand. For the same reason, brands are anticipated to collaborate with reputable social media influencers in the upcoming years to expand their customer base. According to FMI, the market for mineral sunscreen will reach US$ 1.8 billion by 2030, growing at a CAGR of 5% throughout that time.
Key Takeaways: Mineral Sunscreen Market
- Travellers to generate bullish demand for sunscreen as beach vacations cause prolonged exposure to sun
- Higher awareness about skincare amongst men to add male consumers to the sales of mineral sunscreen
- Organic mineral sunscreen to remain key product as organic skincare trend intensifies
- Mineral sunscreens between SPF 30 to SPF 40 to remain in consistent demand
- South Asia and Pacific to offer fertile growth grounds as Generation Z and Millennials focus on improved lifestyle involving diligent skincare routines
Manufacturers of mineral sunscreen will collaborate with influencers for branding and advertising
Due to the fact that influencers are frequently travellers, performers, and makeup artists, sunscreen plays a vital role in the industry. In recent years, this insight has changed the way cosmetic businesses approach branding and advertising.
By avoiding the enormous expenditures associated with advertising, working with influencers on videos, brand promotion, and appearance alteration could help businesses stay competitive. It becomes simple to add the “cool” aspect, which in turn makes it easier to attract young customers through such partnerships. Vendors in the worldwide mineral sunscreen market are therefore anticipated to choose this distinctive method of building brands in the upcoming months and years.
No Outdoors as COVID-19 Spreads Creates a Dark Spell for Mineral Sunscreen Sales
Mineral sunscreen sales have significantly decreased as a result of the enormous havoc that COVID-19 has created. Many people no longer have any access to the outside due to strict lockdowns. Additionally, the use of mineral sunscreen has dramatically decreased as more people stay within rather than venture outside to reduce their risk of contracting an infection.
Travel restrictions, restrictions on popular tourist destinations, and restrictions on physical activity have made it more difficult for mineral sunscreen makers to increase sales. Analysts believe that the market for mineral sunscreen will return to normal when Europe’s borders open and travel picks up gradually.
Consumers are more inclined to spend in effective skin care regimens in the post-pandemic environment as they become more health concerned in order to avoid damage and early ageing. The demand for mineral sunscreen, a great choice for teenagers and young adults, will increase as a result.
According to Future Market Insights’ analysis, the K beauty trends are projected to intensify and encourage the usage of sunscreen, which will open up a lucrative new growth market.
The need for mineral sunscreen will increase as e-supply commerce’s chain is repaired, providing customers more options.
Key Segment
Skin Type
- Dry
- Oily
- Sensitive
- Upright/Non-Portable garment steamer
Sun Protection Factor
- Up to 29 SPF
- 30 SPF – 49 SPF
- 50 SPF – 69 SPF
- 70 SPF and more
Consumer Orientation
- Male
- Female
- Unisex
Nature
- Natural
- Organic
- Synthetic
Price Range
- Economy/ Mid-Range
- Premium
Age
- Adult
- Children
Sales Channel
- Direct
- Indirect
- Supermarkets/Hypermarkets
- Convenience Stores
- Independent Small Stores
- Discounted Stores
- Online Sales Channel
- Others
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
