Metaplanet, a Tokyo-based investment firm, has made waves in the crypto world with its bold Bitcoin acquisition strategy. The company started buying BTC in 2024 as a hedge against the weakening yen and quickly became one of Asia’s most talked-about corporate investors in crypto.
Now, it has set an even bigger goal of owning 210,000 BTC by the end of 2027. That figure represents 1% of all Bitcoins that will ever exist.
A New Plan With Bigger Numbers
Earlier this month, Metaplanet raised its 2026 target from 21,000 BTC to 100,000 BTC, a massive jump that signals long-term confidence in Bitcoin. To get there, it plans to buy at least 91,112 BTC over the next 18 months. For reference, it currently holds 8,888 BTC, valued at nearly $1 billion.
While many investors still keep an eye on short-term gains or time-sensitive opportunities like the best crypto presales, Metaplanet is taking a broader approach. Its strategy mirrors that of MicroStrategy in the U.S., which now holds over 580,000 BTC. But unlike MicroStrategy, which started its buying spree in 2020, Metaplanet only entered the game in the spring and summer of 2024. That makes its current pace even more aggressive.
The firm’s CEO, Simon Gerovich, said the move reflects growing distrust in traditional “safe” assets like government bonds. He pointed to shifting global economics, geopolitical risk, and tech-driven change as signs that Bitcoin could be a better long-term bet.
How They’re Paying for It
To fund the rapid buying, Metaplanet plans to issue 555 million new shares. These join the 210 million already released under its earlier “21 million” plan. The new funds will go directly toward Bitcoin purchases.
The company’s most recent buy of 1,088 BTC at an average of $108,000 each was announced on June 2. By the end of 2025, it hopes to hold 30,000 BTC, up from its current total. That would require another 21,000 coins in the next six months alone, a move that could cost over $2 billion depending on market prices.
Investors have taken note, and some already call Metaplanet the “Asian MicroStrategy,” a nod to the firm it now seems determined to match in scale. By the way, Microstrategy has continued purchasing Bitcoin this week, which makes it 8 weeks in a row.
Big Goals, Bigger Risks
The approach isn’t without critics. In April, Standard Chartered warned about the risks of corporate Bitcoin holdings, noting that 61 public firms now control over 3.2% of all existing Bitcoin. While Bitcoin’s long-term value remains uncertain, it’s clear that some companies are treating it more like a strategic asset than a speculative one.
Gerovich emphasized that Metaplanet’s approach isn’t about following market fads. Instead, he described it as a deliberate move away from systems built on debt and inflation, toward one grounded in limited supply and openness.
Still, the company has admitted its targets could change depending on market conditions. Volatility, regulation, and global financial shifts may all play a role in how the next two years unfold.
Conclusion
Metaplanet’s rise as a major Bitcoin holder has happened fast, and it doesn’t appear to be slowing down. If it reaches 210,000 BTC by 2027, it will join an elite group of holders with serious influence in the crypto space.
Whether this strategy pays off depends on many moving parts, but for now, Metaplanet seems ready to buy through both the ups and the downs, and do it at scale.
