It’s no secret that the digital era has revolutionized our lives, and the internet reigns supreme. Brian Lettieri, an SEO entrepreneur and digital landlord understands this better than anybody. Brian earns a career partly from this new market, which he refers to as “digital real estate.” As the popularity of sites such as Facebook, YouTube, and Google grows, it is only reasonable that more individuals would utilize them to promote themselves. That means increased competition for today’s customers and a higher need for successful techniques that distinguish your brand. With search engines like Google able to access every aspect of your life through its algorithms and data analysis, the need for search engine optimization (SEO) has never been greater. Brian’s aim as an industry expert is to assist people and companies in using SEO to increase traffic and leads on their online platforms.
Brian Lettieri: A Digital Landlord
For the last 15 years, Brian has built a unique approach to digital marketing that makes him one of the greatest. Brian, an early internet user, developed a love for SEO in 2013 when his firm urged him to improve its Google ranking. After analyzing Google’s algorithms, Brian Lettieri uncovered several strategies to improve a website’s position. Brian’s work ethic and excitement for the digital world have prolonged since he has kept him at the top of his game. Brian has many web companies that assist businesses in getting the most out of their digital marketing investments.
Brian is the founder and CEO of Quantm Media, a full-service online digital media and marketing firm that handles client SEO, lead generation, Link Building, website ranking, and much more. According to Brian, nowadays, every company wants to be the first one a customer thinks of when they need your goods, but it’s never that easy. Having a website is the first step, but it is not sufficient. According to his study, more than 70% of websites generate no commercial queries. That’s terrible for Brian since he understands that leads and inquiries are the lifeblood of any firm.
Importance Of SEO
The method of boosting the quality and quantity of organic traffic to your website is known as search engine optimization. If done correctly, it may give your company essential exposure through nonpaid and relevant search engine results.
While SEO is often handled with the search engine (such as Google) in mind, its actual strength rests in humans. The key is understanding what people are looking for, what answers they want, how they search (the terms they use), and what kind of information they want to consume (text, video, or audio). You will be able to connect with your audience if you can meet all of these criteria.
Google favors websites that its users like. So, get Brian Lettieri’s expertise, and you’ll be among the top ten results for a search query.
Importance of SEO in digital marketing
SEO is an essential component of any digital marketing plan. While it takes time and regular work, the end outcome is well worth the wait and provides significant long-term advantages. Here are a few examples of how SEO is important in digital marketing.
Rankings and visibility
Individuals are more likely to engage with the first ten Google results when looking for anything online. Proper SEO allows you to rank on the first page (top ten results) for the relevant keywords. This gives you greater organic exposure, puts you in front of prospective buyers, and increases the likelihood of visitors clicking and investigating your site.
Increased online traffic
Getting site traffic via sponsored advertisements is a fantastic tactic, but it is not sustainable in the long term. If prospective customers cannot locate your website, your sales chances will suffer dramatically. When done correctly, SEO enhances your website’s organic traffic while attracting new and relevant people. The benefit of organic traffic is that it pulls in people based on the quality of your website and content. This helps you rank on the top page and develops confidence in your site, increasing your chances of sales and revenue.
credibility and trustworthiness
The better your SEO, the higher your rank in Google’s search results. While it is a desired advantage since it increases exposure, another equally important benefit of excellent rankings is the reputation you get with prospective consumers. You will benefit from consumers discovering you on their own and being in the top five results is a kind of recommendation from the search engine. Users now understand the work required to rank on the top page – the quality requirements a website must follow to get that position. All of this reinforces your reputation and trustworthiness in the eyes of the user.
Improved user experience
A superb website answers all fundamental questions, such as what product it sells, location, how a user may purchase the goods, payment, delivery information (if applicable), and so on. When you create a site tailored to the user’s requirements, the search engine may extract the relevant information and display it to the user when requested. If a person has difficulty navigating your website, the search engines will also. Bottom line: Focus on providing an exceptional customer experience, and SEO will take care of itself.
There is no question that SEO is critical to company success in the grand picture of digital marketing methods and strategies. The higher you rank for high volume and relevant keywords, the more quality organic traffic you will get to your site. That’s both easy and difficult.
A well-optimized website frequently updated with high-quality, helpful material is more likely to get clients and sell more. And if your customers like their interactions with you, they may recommend you to their circle of influence through social media, which is the most acceptable kind of word-of-mouth promotion.
SEO techniques to get you started
The two SEO tactics listed below will assist you in optimizing your content and website in a user-friendly and search engine-friendly manner. These strategies will bear sweet, high-ranking fruits if implemented correctly and consistently.
On-page SEO strategy
On-page SEO strategy relates to optimizing live content on a website. This includes inserting relevant keywords and tags and optimizing your headers with the keywords, among other things.
Your goal should be to create value-driven content with strategically positioned keywords. Any photos should include image alt text and other optimizations. These processes are required for on-page SEO to function and generate visitors.
This method applies to all website pages, not just blog entries. Google, or any other search engine, will crawl every page of your website. So, by correctly optimizing it, you have an excellent possibility of ranking on the first page of search results for relevant keywords.
SEO Off-Page Strategy
This approach is opposed to the on-page strategy. Here, you will create relevant backlinks for your site on other prominent and relevant sites and promote your content on platforms and forums where your visitors are engaged.
Backlinks are similar to recommendations in that other prominent websites refer to your website in their content, urging their readers to visit you for more information. Backlinking tactics abound, but the goal is to provide helpful material to which other sites want to connect. Brian Lettieri says 40.7% of SEO specialists believe Link Building gives the best passive outcomes.
When it comes to generating organic visitors, SEO is the way to go. In a world where new websites appear daily, keeping current, updated, and helpful is critical. Users will look for information, and if you can appear at the right moment for the proper search queries, you will benefit much in the long term.
Your website may score high in search results for the proper keywords if you remain consistent and use on-page and off-page SEO tactics. The key is to be helpful to users while being consistent.