Imagine you could control a video game with only your mind.
Now imagine that, while you are playing the video game, your brain is being expertly trained and supercharged by neuroplasticity, a neuroscience principle that focuses on brain rewiring, processing sensory information, and developing key physiological functions for optimal performance on the sports field.
Meet i-BrainTech: the neuroscience-based visualization training system that is disrupting the world of sports technology. i-BrainTech is a sports video gaming system you control only with your brain activity and is used by elite athletes around the globe to develop and maintain performance excellence, including post injury. Entering the stadium in the form of an avatar, players wear an EEG cap to capture brain activity and are challenged in real world competition situations to use their mental and physical acuity to stay sharp.
Founded by Dr. Konstantin Sonkin – a visionary DeepTech entrepreneur and Neuroscientist, Sonkin has spent over a decade pioneering AI-driven cognitive enhancement. As CEO of i-BrainTech, he has translated cutting-edge research into market-ready neurotechnology trusted by top-tier sports organizations. His work has been featured by FIFA’s Players Organization, BBC Sport, and Forbes, showcasing expert leadership on the future of human performance and neurotechnology.
“As modern sports push the physical limits of the body to new extremes, neuroscience’s insights into the brain—especially the athlete’s brain—have become more crucial than ever,” said Sonkin. “Our cognitive training technology enhances performance and recovery by directly targeting brain regions essential for sports success—sharpening decision-making under pressure, improving motor control, and enhancing focus. These cognitive skills often make the difference between good and elite performance,” Sonkin explained.
The i-BrainTech system focuses on three core areas:
- Player Development – Develop cognitive and tactical skills:
- Extend training time without physical fatigue
- Focus on specific skills, such as weaker foot execution
- Improve focus and motor control under pressure
- Cognitive Assessment – Unlock valuable insights from real brain data:
- Monitor cognitive growth over time
- Identify critical traits like mental resilience and endurance
- Support tailored interventions for optimized player development
- Recovery – Secure return to play readiness after injury:
- Address challenges like coordination and focus
- Strengthen neuromuscular function
- Help athletes regain pre-injury standards
Visualization training is used by some of the world’s top sports stars, so what makes it so effective?
The Brain
The brain is composed of several regions and each region serves a different role. One region controls high level cognitive functions such as concentration while other regions control your ability to plan, control and perform movements.
Mental Planning
Before making any movement, your brain creates a plan of action. The motor regions of your brain formulate a plan to execute an action and sends your muscles a message to implement the action, all in a fraction of a second. It is the planning process before the action that determines how successful that action will be in its intended goal.
Improvement Without Movement
Neuroscientific studies show that when you visualize yourself performing an action, such as kicking a ball, your brain creates the exact same plan of action as if you were physically going to kick the ball. Thus, it is possible to activate the motor centers in your brain with visualization only. Visualization training enhances the brain’s ability to plan, control and execute movement without any physical load on the body. With the added benefit of real time brain data, athletes can monitor and track improvements in their visualization outcomes.
Trusted by leading high-performance organizations worldwide, i-BrainTech powers elite soccer clubs in Europe’s top leagues, including La Liga and Serie A, across thirteen countries. With expanding partnerships in the sports sector set for 2025, i-BrainTech continues to shape the future of athletic performance. In 2023, the company was a recipient of an Innovation of the Year award with Italy’s Juventus FC.
Click the link for an i-BrainTech product demo.
About i-BrainTech
i-BrainTech is redefining brain training as an essential pillar of peak performance and recovery—just like physical exercise. Using cutting-edge neurotechnology, athletes control an immersive sports video game with their minds, translating brain activity into real-time actions that strengthen neural pathways. This breakthrough bridges mental agility with peak physical performance, sharpening cognition and enhancing movement. Trusted by elite clubs in Serie A, LaLiga, and MLS, i-BrainTech is transforming how athletes train, compete, and recover. For more information visit https://www.i-brain.tech/
