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Meet André Viana, who is bridging the gap between culture and Web3

Who is André?

My name is André, and I am from Porto, Portugal. I’m a Portuguese content developer and artist known online as “Cabanaandre / CABANA.”

I started creating gaming videos on YouTube in 2013 when I was only 13 years old. Later, in 2016, I began transitioning my content from gaming to vlogging, and that was when my YouTube channel took off and hit 100,000 followers.

I received a “Play Awards” nomination in 2018 for being among the top YouTubers in Portugal at the time. I also covered various events for Coca-Cola that year and hosted on Fox Comedy.

I took music lessons from when I was only five years old till I was sixteen. My background enabled me to produce music and other forms of entertainment, with four singles now released.

My social media following has grown to about 700,000+ across Youtube, TikTok, Instagram, and Twitter.

How did you get started in Web3?

I got into Web3 in the year 2020. I learned more about the space during COVID and fell in love with its people, possibilities, and long-term potential/vision.

How are you working on bridging the gap between culture and Web3?

Since most of my audience originated from the entertainment content I produce on my YouTube, I’m currently working on bridging both communities and educating them about Web3.

Concerning DeFi and NFTs, I recently started digital marketing. And doing that, I was able to understand the concepts better and forge new ties.

What part does culture play within the Web3 industry?

Social models and interests are changing, so cultural institutions need to change to remain relevant to their current and future audiences in a world where uncertainty has become the norm. 

Web3 creates opportunities for decentralized technology by moving governance away from a centralized and privatized economy. Incorporating Web3 technology into arts and culture calls for new ways of interacting with producers, marketers, and collectors, in addition to improving listening and sharing governance. 

In the art and culture ecosystems, Web3 is a brand-new area with its own norms and perks. Overlooking Web3 today is like ignoring social media ten years ago. 

How do you think culture and Web3 will merge over the next five years?

Although widespread acceptance might seem unlikely, more artists and brands are entering the market daily. Although it takes time, I believe that five years from now, adoption will be a lot more noticeable than it is right now.

Are there any tips for new people who want to learn and get into the Web3 world?

I would advise new people to start by searching for things they enjoy and meeting new individuals to connect with. Spend time learning something new every day about Web3. If you at least do this, you will fall passionately in love with the area before you know it… It happened to me!

What are two of your current favourite projects?

Right now, I’d say that my two favourite projects are $SCRT (Cosmos ecosystem) in the Defi area and RFKT (CloneX) inside the NFT field!

$SCRT is a privacy-by-default protocol that enables dApps to perform encrypted computations, transfers, and contract calls. Secrets contracts bring a combination of secure enclaves, key management, and encryption protocols to preserve privacy, which I personally think it’s a big “YES” for the future of Defi and “decentralization”.

Since the CloneX NFT drop with incredible art, to what they have also been building IRL, having a significant influence in the Fashion realm, the RTFKT ecosystem has never ceased to astound me, and I’m excited to see what they will bring in the future!

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