Launching an innovative learning tool called The Literacy Pen, Capital’s operational brand Media.Monks, a digital-first marketing and advertising services company, has teamed with The World Literacy Foundation, a global non-profit that provides access to literacy education.
TakeAway Points:
- Media.Monks partners with The World Literacy Foundation to launch an innovative learning tool, the Literacy Pen, designed to combat the global illiteracy crisis
- The Literacy Pen aims to promote sustainable and independent learning through written repetition and visual reinforcement, allowing illiterate people to start writing and learn to read instantly.
- The World Literacy Foundation aims to manufacture 2,000 Literacy Pens for distribution to 50 schools by 2025.
The Literacy Pen
The Literacy Pen is a thumb-sized device that can be attached to any standard pen and has a light, ergonomic design to promote accessibility. Users vocalize the words they would like to write into a built-in microphone, and through voice dictation technology, the device transcribes the word on its digital display, letter by letter. From there, users can copy the words directly onto paper.
The Literacy Pen promotes sustainable and independent learning through written repetition and visual reinforcement, allowing illiterate people to start writing and learn to read instantly. The World Literacy Foundation aims to manufacture 2,000 Literacy Pens for distribution to 50 schools by 2025.
UNESCO estimates that 773 million adults worldwide are still illiterate. To address the worldwide illiteracy epidemic, The World Literacy Foundation and Media.Monks worked together to create a cutting-edge, user-friendly application that streamlines the learning process.
“With The Literacy Pen, we are not simply providing a tool; we are offering a lifeline to those fighting illiteracy, empowering them with the skills they need for a better tomorrow,” says Vanessa Portilla, COO of The World Literacy Foundation.
“The Literacy Pen holds the potential to impact millions of people who are limited in their daily lives because they don’t know how to read or write. We applied basic technology in an innovative way to develop The Literacy Pen, and we hope that this tool will inspire independent learning and open doors to new opportunities for its users,” says Jouke Vuurmans, Chief Creative Officer at Media.Monks.
About
Media.Monks is the global, purely digital, unitary operating brand of S4Capital plc. In order to act as a consultative partner, Media.Monks has been combining a variety of solutions since 2021, including media, data, social, platforms, studio, experience, brand, and technology services. These solutions integrate systems and workflows that provide unrestricted content production, scaled experiences, and data science powered by AI and the best talent and teams in the business.
A contender in The Forrester WaveTM: Global Marketing Services is Media.Monks. It consistently appears on Adweek’s Fastest Growing lists (2019–23), is listed in the Top 10 Creative Companies by Cannes Lions (2022–23), and is consistently featured in AdExchanger’s Programmatic Power Players (2020–23). Additionally, it was recognised as Adweek’s inaugural AI Agency of the Year (2023). Media.Monks has been acknowledged by Business Intelligence in three categories of its 2024 Excellence in Artificial Intelligence Awards programme: Individual, Organisational Winner in AI Strategic Planning, and AI Product for its service. Mongols.Flow. Media.Monks has earned the title of Webby Production Company of the Year (2021-23), won a record number of FWAs, and won a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
S4Capital
Sir Martin Sorrell founded tech-driven, new age/new era digital advertising, marketing, and technology services firm S4Capital Ltd (SFOR.L) in May 2018.
Our goal is to create a fully digital advertising and marketing services company that caters to local, regional, international, and global businesses as well as millennial-driven influencer brands. A unitary structure and a focus on “faster, better, cheaper, and more” execution in a constantly changing consumer-led environment will be combined with the integration of top businesses in three practices: content, data & digital media, and technology services, to achieve this goal.
