Who doesn’t like money rolling in? When we talk about sales and conversion in the ecommerce landscape, it has been a major concern of every business that exists. As more and more B2B and B2C companies have shifted to the digital platform, it has become highly saturated, and increasing sales online has become a daunting task over time.
But, with the increasing numbers of online shoppers, there are plenty of opportunities for online merchants to improve their conversions by focusing on new methodologies and strategies. According to Forbes, 79% of customers shop online every month which is why the need for WooCommerece website design company has also increased.
Today in this blog post, we’ll be shedding light on the ways through which ecommerce merchants can maximize online sales and conversions effortlessly. So, let’s get right into it.
Top Strategies for Enhancing Sales Conversion Rates in Your E-Commerce Website
As you already know having a robust and properly executed digital customer engagement strategy can facilitate in overcoming numerous challenges including low revenue. Below we have listed some of the key strategies that will help you to skyrocket your online sales.
Set your Sales Goals
Before you start to implement any strategy, the first step is to identify your sales goals properly. It refers to the growth you’ll be expecting based on the implemented strategy and which aligns with your conversion goals.
You should know that defining these goals is imperative for every ecommerce business. According to the Harvard Business Review, “When 10%–20% of salespeople miss goals, the problem might be the salespeople. But when most salespeople miss, the problem is their goals.”
Before moving forward, the most effective way to establish new sales goals for the future is by examining past data and performance. Conduct in-depth market research to get a proper understanding of your target market segments. Then create buyer personas and lastly based on the market analysis and buyer persona, define your online marketing strategy to increase your revenue.
Craft a Focused Brand Message
With the decreasing human attention spans, creating value for your target audience is imperative in the digital marketing landscape. Brand messaging is a special way of telling customers why your product is unique and why they should buy it.
Moreover, your messaging should be consistent. Whether it’s the usage of words, offerings, design, or perspective, it should be the same across all your marketing platforms. Remember, your brand messaging should be able to able to spread awareness, create the need, and develop loyalty and trust with customers.
Here are a few useful ways through which you can increase your online sales:
Create unique sales copy: This is an important aspect of your website because it persuades customers to purchase your product/service. Create engaging and detailed sales copy. Add images to make it more enticing. The goal of your sales copy should be to demonstrate how your product/service will facilitate the end consumer.
Add product videos on landing pages: Videos can improve conversion by 86% which is why we highly recommend uploading visual information as they impact faster and this type of content is easy to absorb than reading material.
Articulate your value proposition: There are three primary elements a good value proposition consists of. First, how your offerings are solving your customers’ problems, then what are the core benefits of it, and why your customers should buy from you.
Integrate Live Chat Support
Customers prefer to use channels like live chat when it comes to communication. Approximately, 79% of customers prefer real-time chat as they don’t like waiting for long waiting for a customer support team to respond to their queries.
Using live chat for lead generation allows customers to easily connect with sales representatives, receiving instant solutions that aid in making swift and well-informed purchasing decisions.
Moreover, implementing live chats also increase the chances of converting website visitors into potential customers. Also, it effectively reduces your bounce rates.
Offer Amazing User Experience
You should have a well-structured, intuitive, and great-looking website that delivers a good user experience.
You might get surprised to know that industry giants like Apple, BMV, and Nike never splurge millions of dollars in making fancy websites because they know very well how to sell their products. They mainly focus on how their products look on their website and explain why people should invest in their products.
To design a website with a great user experience, you should have a proper understanding of the problems your visitors face. A website is a powerful asset to improve online sales if properly designed. Below are a few things you should take care of when designing your ecommerce store:
Write creative headlines: When visitors visit your website the headlines especially the banner content leaves a lasting impression on them. This is why your headings should be appealing, clear, and creative. You should always focus on writing content that directly speaks to your audience.
Right placement of CTA buttons: Having a stunning CTA is useless if you have placed it in the wrong place. Your CTA should be visible to all your customers. Don’t try to hide them or minimize their size. Having a good CTA placed in the right place boost your conversions massively.
Run Paid Ad Campaigns
We know small businesses prefer to reach their customers organically because of low-budget but to tap into the new market you need to run paid ads. Before investing, start to look out for the platforms where your customers hang out commonly.
Use these platforms to effectively showcase your offerings and reach a large audience. This will not only increase your website traffic but conversion rates too.
You can use platforms like Instagram or Facebook to run paid or Google ads to improve online sales. It has been proven over the years that social media is an effective advertising tool for ecommerce merchants.
Add the highest-quality images and videos of products
As you know the human brain is capable of processing visuals 60,000 times faster compared to text. This means writing interactive product descriptions is not enough to gauge the potential of your products. You need to incorporate high-quality images and videos of your products.
Moreover, images are not enough because customers are unable to get the 360-view of your product, and especially in this age when everything is digitalized customers cannot try out a lot of things and in this case, videos help a lot.
Also, avoid using fictional images and include a human using your product in the picture or video to help your audience to understand what your product looks like and how it works.
Offer discounts and special deals
We all love getting discounts and ecommerce businesses can take advantage of this. Try to offer discounts every now and then to your customers as they can impact the buying decision massively. Customers avoid missing out on good deals so take leverage of this opportunity.
Another way is to offer free delivery. Of course, offering free delivery might cost you a lot. But here’s a trick, adjust the shipping cost to the total final cost of the products and then offer free delivery. In this way, without spending an extra penny you can boost your sales.
In a Nutshell
There are numerous strategies to maximize your online sales and conversions but considering the post-pandemic situation using the right digital marketing strategies can facilitate in great ways.
You can use different channels such as organic traffic, paid ads, social media, etc. to increase online sales. However, with the changing customer behavior businesses can experiment with different sales strategies to meet their unique demands.
All the strategies we have discussed in this blog post can help you boost your online sales. However, there are many more useful strategies you can implement. The choice is yours all you need to gauge which marketing strategy will work for you and your customers in the long run.