LinkedIn is a powerful tool for marketers to promote their brands, products, and services. It is an essential networking platform for B2B marketers since professionals in various business fields majorly occupy it. While few marketers effectively run video ads on LinkedIn, most are stuck with low engagements and do not know the strategies to follow.
In this blog post, you will learn how to maximize engagement with a video marketing strategy on LinkedIn. You will also learn about the LinkedIn video ad specs, which help you seamlessly post your video.
Benefits of Video Marketing on LinkedIn
LinkedIn video marketing can benefit businesses and individuals wanting to promote their brands, products, or services. Here are some of the key benefits:
Video content is more engaging and visually appealing than text-based content. On LinkedIn, videos can be used to share industry insights, showcase products or services, or provide valuable advice or guidance to your audience. This type of content receives more comments, shares, and likes than text-based content, which can help increase engagement rates.
LinkedIn’s algorithm prioritizes video content, which means that videos are more likely to be seen by a larger audience than other types of content. Posting a video on LinkedIn is more likely to be featured on users’ feeds and search results. This can increase your reach and exposure to potential customers or clients.
Stronger brand awareness
Video marketing can help build brand awareness by providing an opportunity to showcase your company’s culture, values, and expertise. For example, you could create videos that feature your team members talking about their experience working at your company. Or, videos that provide a behind-the-scenes look at how your products are made. By sharing this type of content, you can help build trust with your audience and establish your brand as a thought leader in your industry.
Higher conversion rates
Video content can be a powerful tool for driving conversions. By showcasing your products or services in action, you can help potential customers understand their value and how they work. This type of content can also help address common questions or concerns that potential customers may have, increasing the likelihood of a sale.
LinkedIn videos can also help improve your search engine rankings. Google and other search engines prioritize video content, so you can increase your visibility in search results by including video content on your LinkedIn profile. Additionally, LinkedIn videos can be embedded on your website or shared on other social media platforms. This helps drive traffic back to your LinkedIn profile or website.
How to Maximize Engagement with Video Marketing on LinkedIn
Video marketing is an effective way to engage with your target audience on LinkedIn. Here are some tips to help you maximize engagement with video marketing on LinkedIn:
1. Keep it short and sweet
Keeping your videos short and to the point is essential. LinkedIn users are busy professionals with little time to watch long videos. Keep your video under two minutes, and ensure the message is concise. You can use the first few seconds of your video to capture your audience’s attention and convey your message effectively.
2. Make it visually appealing
Your video must be visually appealing to engage your audience. Use visuals that are engaging and relevant to your messages, such as text or graphics, to emphasize important points. Also, consider including subtitles or captions in your video. This helps grab viewers’ attention who may be scrolling through their feeds with the sound off.
3. Provide value
Your video should provide value to your audience. Whether sharing a new product or service, giving helpful tips or advice, or entertaining your audience, ensure your video is worth their time. You can also share behind-the-scenes footage of your business or industry insights to make your video more engaging.
4. Add a call-to-action
At the end of your video, include a call to action that encourages viewers to engage with your content. This could be as simple as asking them to like, comment, or share your video. A strong call-to-action can help you drive engagement and generate leads for your business.
5. Share your video in relevant groups
Share your video in groups that are relevant to your audience. This can increase the visibility of your video and encourage more engagement. Ensure your video content aligns with the group’s topic and provides value to the group members.
6. Analyze your results
Once you’ve posted your video, analyze your video’s performance to see how it resonates with your audience. Look at metrics such as views, engagement, and click-through rate. Use the insights to improve your future video marketing efforts. You can also experiment with different video formats or topics to see what works best for your audience.
LinkedIn Video Ad Specs
There are key LinkedIn video ad specs to adhere to have a quality video post and engagement success. Here are the most important specs:
- Length: Videos can be between 3 seconds and 30 minutes long, with 15 seconds being the recommended length for sponsored content.
- File size: The maximum file size is 200 MB.
- Format: LinkedIn supports MP4, MPEG-1, MPEG-4, and MOV formats.
- Resolution: The minimum resolution is 360 pixels wide x 640 pixels high (360p), and the maximum is 1080 pixels wide x 1920 pixels high (1080p).
- Aspect ratio: Videos can have an aspect ratio of 1:1, 16:9, or 9:16.
- Sound: Sound should be clear and easy to understand without requiring users to increase their volume. Closed captions are recommended.
- Text overlays: Text overlays can be added to videos to provide context or to make the content more accessible to viewers.
- Ad placement: Videos can be displayed as sponsored content in the LinkedIn feed or as part of the LinkedIn video carousel.
- Call-to-action: A call-to-action button can be added to the video to encourage users to take a specific action, such as visiting a website or downloading an app.
- Metrics: LinkedIn provides metrics such as views, engagement, and click-through rates to measure the performance of video ads.
Maximizing engagements with video marketing on LinkedIn can be a powerful way for businesses and individuals to reach and connect with their target audience. It is essential to have a clear strategy and plan in place to maximize video marketing engagement on LinkedIn.
It is also essential to monitor and analyze the performance of your video content regularly. By following these best practices and continuously refining your strategy, you can successfully maximize engagements with video marketing on LinkedIn and ultimately achieve your marketing goals.