It’s close to impossible to thrive in a business without a formidable social media presence.
We live in an era which is dominated by the internet. Half of the world’s population is an active user of social media. And while half of the social media users in the US alone purchase from social media, it’s incredibly important to withhold a strong presence. 9 of every 10 users buy from a brand they follow on social media.
Down the line, we have to appreciate the importance of social media platforms, especially Facebook, Instagram, Twitter, and Pinterest, for evolving so much over time. Thanks to them, businesses and customers have got the opportunity to connect on a personal level.
With the exponential growth of active social media users and rapid upgrade of algorithms, it’s crucial to walk along the current trends.
So, without further ado, let’s dive right into the special tactics that can elevate your social media marketing and create a solid impact.
How Close is the Social Media Landscape to Reality?
Everything started with the willingness to connect with people(especially knowns). Then, it flourished to 2nd degree connections and then to the third. And in the list, social media platforms, Facebook, Instagram, Twitter, and LinkedIn stand tall, all redefining their characteristics over time while maintaining their uniqueness.
In the current scenario, user-generated content is dominating all kinds of social media platforms. The ultimate goal is not to simply reach your customers but to connect with them emotionally. It’s not a fight to acquire customers anymore. It’s about developing a genuine bond and relationship and building a community.
5 Key Strategies to Lead Your Social Media Marketing to Success
Know Your Audience
Not all of your customers will be on a single platform. Nor will one customer be on all the platforms. Every platform is designated to a different demographic audience basis distinguished factors like preferences, likes and dislikes, behavior, etc.
For example, if you are targeting a primarily Gen Z audience, platforms like TikTok and Instagram should be the ones to gain authority over. And if you are in a B2B space, LinkedIn will offer you a more fertile ground for networking.
YouTube, for instance, has over 2 billion monthly active users. Moreover, YouTube shorts have gained immense popularity in recent years due to the explosive growth of TikTok. In fact, a recent study has shown that 85% of US internet users watch video content in a month.
Another study by Hootsuite has revealed that over half a billion people can be reached in a single day through running ads on Instagram stories. You’ll soon realize why we are talking about these surprising stats so vividly. Your takeaway from this should be to incorporate an ephemeral content strategy that adds dynamic elements to your social media content to create an atmosphere of authenticity and trust.
Create Content and Strategize
A study by Buffer in 2013 revealed that tweets with images get 150% more retweets than those with only text. So, choose clean and uncluttered designs. Try to convey your message with ease. Always maintain color cohesion between all your social media posts across platforms. And don’t forget to use high-quality images to gain instant attention. They ensure that you care about your brand and are professional with your content.
For Instagram, you can write a minimum of 125 characters in the caption. Beyond that, it will get truncated, and a “See More” hyperlink will be generated. Use human touch while writing your captions on social media posts. Don’t try to sound too professional or robotic. You can try using AI writing tools to gain inspiration for new ideas. These tools can also help in refining your existing content.
Engage With Your Audience
To build a loyal audience on any social media platform, you need to engage with them every day. Remember, you are building a community of like-minded individuals who have different characteristics.
- You can use Q&A sessions and polls to incite conversations and interactions.
- You can host a live session on your socials to lead your brand from the front by creating a personal brand for yourself.
- Every like matters, and every comment gets registered. So, try replying to all of them so that those who don’t comment can see how you carry yourself and your brand.
You can request your audience to share their experiences of trying your product or service. Ask them if they can share content in the form of a short video. This will turn them into content creators themselves, and you will have user-generated content for your social media.
UGCs are the most authentic means of content creation that showcases authenticity and builds trust.
Paid Advertising Strategies
With roughly 3 billion active monthly users on Facebook, you have a huge opportunity to target your audience to get optimal results. You can experiment with different ad formats like static, carousels, videos, etc. Use different headlines, ad copy, designs, and even targeting options to try and test your campaigns. Facebook is a good space to A/B test your campaigns.
Facebook and Instagram have introduced story ads to target new audiences on an everyday basis. They show at the top of users’ feeds and are addictive. A study revealed that around $16 billion in ad revenues have been generated by Instagram stories alone. Meanwhile, carousel ads are a dynamic medium to showcase your brand along with your product offers all in one place.
Instagram has also introduced the feature to integrate shoppable posts with your account. You can sell your products directly through your Instagram account.
Staying Ahead of Algorithm Changes
Social media platforms have a parent algorithm. To spend and make people spend the most time on the platforms. One can only observe the algorithm by analyzing what works and what doesn’t. So, if your content can compel people to engage with it, view your profile, share it with friends, or save it to check it out again later, you are in the good books.
Algorithms have many deciding factors that rank content higher than others. So, try to hop on to the latest trends and content types to stay ahead of the curve.
Facebook’s shift towards promoting Groups and meaningful interactions necessitates a strategic focus on community-building content. Instagram’s emphasis on Reels and Stories underscores the importance of dynamic and engaging visual content.
As you traverse the world of social media marketing, you will learn that it’s not just a quick race but a marathon. Your online profiles are a testimony of what your brand stands for. So, in order to create a lasting impression, you will need to last longer than your competitors.
I hope these tips and tricks will help you curate a scintillating social media marketing strategy that will guide your path to success.