Personal care and beauty products for the general public are among the most popular consumer commodities worldwide. While competing with high-priced luxury product lines, manufacturers of mass beauty and personal care items are focused on maintaining the traction of their offers. The global mass beauty & personal care products market is predicted to grow rapidly in the coming years, thanks to advances in cosmetics manufacturing technology and an increase in the usage of organic materials.
According to a recent industry report published by Fact.MR, the global mass beauty and personal care products market was valued at roughly US$ 450 billion in 2020, and is expected to grow at a CAGR of 6% to reach US$ 800 billion by 2031. Over the forecast period of 2021 to 2031, demand for oral hygiene products is expected to grow at a CAGR of 5%.
Key Segments Covered in Mass Beauty & Personal Care Products Industry Research
- Mass Beauty and Personal Care Color Cosmetics
- Mass Beauty and Personal Care Products for Hair
- Mass Beauty and Personal Care Products for Skin
- Mass Beauty and Personal Care Products for Oral hygiene
- Mass Beauty and Personal Care Fragrances
- Supermarkets or Hypermarkets
- Specialist Retailers
- Independent Retailers
The global market for mass cosmetics and personal care products is fiercely competitive, with regional and global competitors vying for market share.
Manufacturers of mass beauty and personal care fragrances have invested a lot of money on enhancing quality and product innovation in terms of ingredients, usefulness, and packaging.
M•A•C Cosmetics expanded AR (Augmented Reality) try-on for its e-commerce website in May 2020, with storefronts closed. Its augmented reality try-on technology arrives at a time when shopping patterns and the retail environment are still evolving following the COVID-19 shutdowns. Moving future, the company hopes that its AR-play will be used as an omnichannel tool. The tool is now accessible for lip and eye cosmetics, with plans to expand the capability to the rest of the company’s product line.
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