Despite a brief downturn in 2020, the global market for cat furniture and scratchers is predicted to expand at a robust CAGR of over 6.8% from 2020 to 2030, according to Future Market Insights, an ESOMAR-certified market research company (FMI). The research report examines the market for cat scratchers and furniture in more than 20 countries and provides a clear analysis of how the growth trend will develop.
Many industry stakeholders’ perceptions have altered in recent years as a result of the growing concept of sustainability. Today, several players involved in the production of cat furniture and scratchers have sustainability high on their priority list. Additionally, growing consumer interest in ecologically friendly goods has been influenced by rising environmental consciousness. The market’s players are currently concentrating on producing scratchers utilizing 100% recyclable cardboard in light of the current trend. Scratching posts covered in sisal are another well-known green product that is widely available on the market.
Sisal, cotton, jute, bamboo, and other materials are frequently used as product coverings. These environmentally friendly items are heavily marketed as non-toxic, green, and appropriate for use with cats. In addition, it is anticipated that such initiatives on the part of businesses to market-promote eco-friendly products will transform the sector in the years to come. Wood continues to be the preferred material for cat scratchers and furnishings right now.
Key Takeaways from the Cat Furniture and Scratchers Market Study
- FMI in its latest study has forecast the market to rise at a CAGR of 6.8% between 2020 and 2030
- The U.S. will remain a key market, accounting for over 71% of the market in North America
- Increasing cat adoption will enable the U.K. market to register 1.6% Y-o-Y growth in 2021
- Market in Germany and France are poised to surge in the near-term assessment period
- While Japan and South Korea will emerge as highly lucrative markets, China will continue dominating the market in East Asia
Direct-to-Consumer (DTC) marketing is becoming increasingly well-liked in the marketplace. According to an FMI researcher, market participants are actively enhancing their online and social media presence to better market their brands to potential customers.
Impact of COVID-19 on the Market
Brick-and-mortar retailers still make up a large portion of the market. Even now, traditional nations like India, Vietnam, etc. prefer to purchase their necessities from physical businesses. The temporary store closures brought on by the lockdowns prevented physical businesses from successfully expanding the market for cat scratchers and furniture. In addition, a specific movement in consumer spending at this time from discretionary purchases to purchases of just necessities has had an impact on the market.
Who is winning?
Inter IKEA Systems B.V., American Company, Tuft + Paw, Ware Manufacturing Inc., CatsPlay Furniture, Paw Friendly Cat Furniture LLC, Go Pet Club, LLC, Catastrophic Creations, Mid-West Homes for Pets, Profeline Cat Supplies, North American Pet Products, PetPals Group, Inc., PlayTime Workshop, Inc., Prevue Pet Products, and others are some of the major players in the cat furniture and scratchers market.
Currently, in the market, manufacturers emphasize the importance of innovative design. In addition to this, the manufacturers work with clients to provide specialized solutions. In terms of design, style, material, covering pattern, etc., customization is carried out.
Cat Furniture and Scratchers Market by Category
- Cat Trees and Condos
- Shelves And Perches
- Scratching Posts
- Cat Steps and Cat Beds
- US$10 – US$25
- US$25 – US$40
- US$40 – US$55
- US$ 55 & Above
- Independent Small Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel
- North America
- Latin America
- East Asia
- South Asia
- the Middle East and Africa (MEA)