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Mark Bastorous – Building A Business Development Strategy: A Step-By-Step Guide

Mark Bastorous - Building A Business Development Strategy: A Step-By-Step Guide

Whether you’re just starting out with your business or a seasoned pro, developing a business plan is important to take things forward. With so many options out there, it’s easy to get overwhelmed and entangled by the number of things that come along in a startup journey. A bad business plan indicates that you need to take the right path; a good business plan shows you how to build a company and scale it up successfully over time.

A business plan is not only an outline of your strategy for starting, growing, and running your business but also serves as your bible—your guide through the land and sea of entrepreneurship. Reading this article, you’ll learn the steps to building a business development strategy. 

1. Define The Business Development Strategy.

Before starting your own business, it’s important to have a plan for how to grow it. A business development strategy can help you find your target market, figure out how to reach them, and develop the sales and marketing plans you need to succeed.

There are many parts to a successful business development strategy, but the most important thing is figuring out who your target market is. People who are likely to be interested in what you offer and who are likely to be able or willing to pay for it should be your target market.

Once you know who you want to sell to, you need to figure out the best way to reach them.

You can use traditional methods like advertising and public relations or less common techniques like networking or guerrilla marketing. No matter what strategy you choose, make sure it works and is geared toward your target audience. Therefore, here are five ways to plan a business strategy from Mark Bastorous.

  • Define the company goals.
  • Identify which markets the company should focus on.
  • Create a plan to achieve the goals.
  • Evaluate the progress of the strategy.
  • Adjust the strategy as needed.

2. Identify The Markets And Target Customers.

When starting a business, knowing which markets and customers to focus on is important. This task can be challenging, but it can be done with research and hard work. Markets are the places where businesses can sell their goods or services. Customers are the people or companies who buy something from a company.

Businesses must consider several things to decide which markets to focus on and which customers to go after. These include the size of the market, its growth potential, its competition, and its customers’ needs and wants. To make the most money in each market, businesses should carefully consider their product/service mix and pricing strategy.

Lastly, businesses must keep an eye on market trends to stay ahead of changes and take advantage of opportunities. Therefore, here are a few tips from Mark to help identify markets and target customers:

  • Identify the markets you want to serve, and research the needs and wants of those markets.
  • Determine the customer base that you want to reach and target them with your products and services.
  • Create a marketing strategy that will attract and engage your target market.
  • Create a product or service that meets the needs and wants of your targeted customer base.
  • Implement a marketing and sales strategy to reach and grow your business.

3. Assess The Competition And Develop A Strategy To Overcome It.

When a business decides to move on to the third step of building a business development strategy, it must look at the competition and devise a plan to beat them. This assessment is important because it helps businesses figure out what they need to work on to grow. Also, if a company knows what its competitors are doing, it can make effective marketing and sales plans to help it stay competitive.

The first step in judging the competition is to figure out where they are now. You can find this information through market research or talking to people who know about the business. Once you know where your competitors stand, you can start making a plan that will work. Therefore, the following five tips to evaluate the competition and develop business are provided.

  • Identify the key factors that will help you determine your competitors.
  • Understand the different types of competition that you will face and how to best respond to them.
  • Know the marketing channels available to you and how to use them best.
  • Develop a strategy for pricing your products and services to be the best.
  • Please stay current on new industry trends and learn how to capitalize on them.

4. Develop The Marketing And Sales Strategy.

The two most important parts of business growth are marketing and sales. A company can only reach its goals if it has a good marketing and sales plan.

A good marketing and sales strategy should include target markets, research, planning, and execution. To reach its target market, the company must ensure that its strategy works well.

A business can only be successful if it has a well-thought-out plan for marketing and sales. Companies can ensure long-term success if they put money into a good strategy.

  • Define your target market and what they need or want.
  • Research your competition and what they are doing to attract and retain customers.
  • Create a marketing plan to promote your product or service to your target market.
  • Create a sales strategy to help you reach and convert your target market.
  • Manage and monitor your marketing and sales efforts to ensure success.

5. Create A Budget And Track Progress.

Making a budget and keeping track of progress is the last step in building a business. With a budget, it’s easier to track where your money is going and how well your business development goals are coming along. Making monthly or weekly budgets are one way to track how things are going.

This will show you where your money is going, so you can make changes if necessary. It also makes it easier for you to take responsibility for your business development strategy. Meanwhile, here are five tips on how to create a budget and track progress.

  • Start by creating a list of your expenses. This will help you better understand your actual spending habits.
  • Compare your expenses against your income. Are you overspending or underspending?
  • Track your progress. Keep a budget diary and track your spending and income every month. This will help you see where your money is going and how you can save.
  • Take action. If you need to spend more money consistently, try cutting back on your expenses or finding ways to generate more income.


Businesses are a team of people says Mark. They work together to make their business successful. Business owners and managers need to be able to communicate with each other so that they can work together more effectively to achieve their goals.

If you want to succeed in business, write down what you want the company to look like, how much money you want it to have, and what your targets are for the next year or two. Then, when you reach those goals, you can start putting them into action.

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