The global magnetic eyelashes market is anticipated to reach USD 2.08 billion by 2030, at a CAGR of 9.02% from 2021 to 2030. Growing consumer interest in beauty and personal care products, along with increasing consumer spending, are factors contributing to the market growth.
The growing trend of women’s makeup and the increasing demand for magnetic eyelashes, along with the convenience of use, are driving the market for magnetic eyelashes. The ease of use and the ability to customize the look are also factors contributing to the market growth. Magnetic eyelashes are becoming increasingly popular among professional makeup artists and beauty bloggers.
The rising trend of online purchases is expected to have a positive impact on the market. Consumers are increasingly opting for online purchases to save time and money. The availability of various payment options and the convenience of shopping from home are further factors driving the market growth. Furthermore, the availability of attractive discounts and offers is expected to boost the market growth.
The increasing demand for vegan products is expected to have a positive impact on the market. Manufacturers are introducing vegan magnetic eyelashes in various colors and textures. The growing awareness of the benefits of vegan products and the growing demand for organic products are also factors contributing to the market growth.
Restraints of Magnetic Eyelashes Market
- High Cost: One of the major restraints of the magnetic eyelashes market is the high cost of these products. Magnetic eyelashes are usually more expensive than regular false eyelashes. This can be a major barrier for many consumers, as they may not be able to afford to purchase these products.
- Limited Availability: Another restraint of the magnetic eyelashes market is the limited availability of these products. Magnetic eyelashes are not widely available in stores, and many consumers may not be able to find them in their local area.
- Difficulty in Applying: Applying magnetic eyelashes can be difficult and time-consuming, which can be a deterrent for many consumers. This can be especially true for those who are not used to wearing false eyelashes or for those who have never worn them before.
The Asia Pacific region is expected to be the fastest-growing market for magnetic eyelashes during the forecast period. The growing demand for beauty and personal care products, coupled with the increasing population, is driving market growth. The growing trend of women’s makeup and the rising disposable income are also factors contributing to the market growth.
Key players in the global magnetic eyelashes market include Revlon, Inc., Takasago International Corporation, Eylure, Ardell, KISS Products, Inc., and Revlon Professional. These companies are focusing on product innovation and launching new products to stay competitive in the market.