Magic Leap has partnered with Google to boost XR technologies.
Takeaway Points
- Magic Leap has partnered with Google.
- The aim of the partnership is to boost XR technologies.
- The two companies will combine Magic Leap Augmented Reality (AR) expertise and optics leadership with Google’s technology platforms.
- On March 25, 2024, Magic Leap announced it has partnered with NVIDIA to offer the first ever XR bundle that provides access to the powerful industrial-grade edge AI platform.
Why did Magic Leap partner with Google?
The Augmented Company Magic Leap announced on Thursday in a blog post that it had entered a multi-faceted, strategic technology partnership with Google. The aim of the partnership is to boost XR technologies.
Shahram Izadi, Vice President and General Manager of AR/XR at Google, said that by partnering with Magic Leap, the two companies will put effort into boosting the XR ecosystem.
“We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies to bring a wider range of immersive experiences to market. By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings,” Shahram said.
Magic Leap Chief Technology Officer, Julie Larson-Green, said, “This partnership accelerates the transformative power of AR by combining our extensive optics capabilities with Google’s technologies to continue to advance immersive experiences to the developer ecosystem and for customers. We are looking forward to expanding the potential of XR – blending the physical world with valuable, contextually relevant solutions.”
According to the report, the two companies will combine Magic Leap Augmented Reality (AR) expertise and optics leadership with Google’s technology platforms to collaborate on AR solutions and experiences.
About Magic Leap
Magic Leap is a leader in transparent optics technology and highly precise, scalable optics manufacturing designed for high-fidelity augmented reality (AR) experiences. Magic Leap is recognized for a number of innovations, including an unmatched AR optics stack and developing ultra-lightweight eyepieces. Magic Leap, as an early pioneer of the AR industry, has made groundbreaking advancements in the areas of text legibility, color fidelity, and rich visuals over the past fourteen years, while continually expanding the field of view to create engaging, immersive AR experiences.
Magic Leap builds proprietary manufacturing equipment and processes to produce a broad range of highly precise eyepieces with incredibly high yield rates and quality at scale. Their flagship AR product, Magic Leap 2, features patented optics with a light-weight ergonomic design, running customized apps with one of the highest compute performance capabilities of any standalone AR device on the market. They are based in North America, with offices in Belgium, the UK, Israel, Japan, and Switzerland for a global footprint.
Magic Leap Partners with NVIDIA IGX
On March 25, 2024, Magic Leap announced it has partnered with NVIDIA to offer the first ever XR bundle that provides access to the powerful industrial-grade edge AI platform.
The augmented company went further to explain that the NVIDIA IGX + Magic Leap 2 XR Bundle is a powerful, interoperable AR/AI system that delivers massive 3D data sets to users with minimal latency, giving developers the best tools to create industry-leading AI-powered industrial- and medical-grade applications.
