E-commerce has prevailed across the globe due to its convenience and accessibility. This is the main reason why it’s easier to start or expand a business online. As we have talked about the utility of an online business, it’s necessary to talk about the methods to enhance conversion rates for your customers.
Therefore, this article provides information on how to scale and improve your site performance to attract more customers and generate revenue.
What is Magento 2.0?
Magento 2.0 is a version of the Magento e-commerce platform. Version 2.0 was released in November 2015 and represents a major upgrade from Magento 1.x, with a focus on improving performance, scalability, and security. Magento 2.0 offers a more modern and user-friendly interface, a more flexible architecture, and improved SEO and mobile optimization capabilities.
Additionally, it supports a wider range of payment and shipping methods and improved tools for managing products, customers, and orders. Overall, Magento 2.0 provides a more comprehensive and sophisticated e-commerce platform for businesses of all sizes.
Magento 2 Performance Checklist to Maximize Conversions.
Below is a performance checklist for Magento 2 which can inevitably improve your bounce rates and increase conversions.
- Server Configuration: Ensure that the server meets the minimum system requirements for Magento 2.0, such as having the correct version of PHP and sufficient memory. Using older versions of PHP can not only cause performance isues, but are a security risk. Use a dedicated or virtual private server with the latest version of PHP instead of shared hosting. Due to Magento’s software design, shared hosting is not recommended.
Consider using a Content Delivery Network (CDN) to distribute content globally and reduce the load on the origin server. Enable Gzip compression to reduce the size of transferred data. Ask your hosting provider if they offer integration of CDN services such as CloudFlare.
- Caching: Implement caching at the server level, such as using Varnish or Redis, to cache frequently accessed data and reduce the load on the database. Enable Magento’s built-in caching options, including full-page caching and block caching. Consider using a caching extension to improve performance, such as FPC by Amasty or LiteMage by LiteSpeed.
- Optimize Images: Optimize images before uploading to reduce their file size and improve page load times. Use a tool such as TinyPNG or Kraken.io to compress images. Consider using a lazy loading extension to defer the loading of images until they are needed.
- Use a Content Delivery Network: Implement a CDN to distribute content globally and reduce the load on the origin server. Consider using a CDN service such as Cloudflare or Akamai to distribute global static content, such as images and videos.
- Code Optimization: Use tools such as the Magento profiler to identify and optimize slow-performing code. Avoid using slow-performing extensions and plugins. Use a tool such as New Relic to monitor the performance of your website and identify performance bottlenecks.
- Database Optimization: Regularly clean up and optimize the database, such as removing old log data, to improve its performance. Use a tool such as phpMyAdmin to optimize the database. Consider using a database optimization extension to improve performance, such as Index Management by MagenTech or Magento 2 Database Optimization by Amasty.
- Enable Flat Catalogs: Use flat catalogs to reduce the number of database queries and improve performance. Consider using a flat catalog extension to improve performance, such as Flat Catalog by Amasty.
- Use the Magento latest Versions: Keep Magento and its extensions updated to take advantage of performance and security improvements. Use the latest version of Magento to ensure optimal performance and security.
- Monitor Performance: Regularly monitor the performance of your website using tools such as Google PageSpeed Insights or GTmetrix. Consider using a monitoring service such as New Relic or Site24x7 to monitor the performance of your website in real-time.
- Reduce number of Magento extensions: Increasing the number of extensions can be detrimental to your site performance. Similar to WordPress plugins, Magento extensions are developed by third parties. Oftentimes, the developers of these third-party extensions may not use the best coding practices. As a result, there may be performance issues and conflicts with other extensions. Using a profiler to determine which extension is slowing you down may help.
By following this performance checklist, you can significantly improve the performance of your Magento 2.0 website and provide a better user experience for your customers.
Choosing the best Magento Hosting provider for your business.
For a blogger or ecommerce site owner, the performance and support of the website are of utmost importance. Performance has a direct impact on sales and revenue. People like to visit websites and brands that are responsive and entertain users as their first priority. There are many providers to choose from, and we suggest you review them carefully. If you are looking for the fastest performance, there is none better than Host Duplex’s cloud line of Magento hosting.
Choosing a high-performance Magento hosting provider is critical to taking your site to the next level. After reviewing performance metrics, AWS vs Host Duplex before and after videos, we choose Host Duplex as our provider of choice. The following are a few factors that Magento hosting provides to users and why it is recommended.
- Optimized Environment: Choosing an optimizing Magento hosting environment will ensure that it is configured specifically for Magento’s requirements, such as the correct version of PHP and sufficient memory.
- Improved Performance: Exceptional speed will translate to exceptional results for your business. Host Duplex’s Magento hosting service offers vast improve performance improvements over other hosting providers. Pages load sub 1 second on their platform. They’ve developed technology to provide the fastest Magento experience.
- Technical Support: By providing enterprise support specifically for Magento, they’re staff are highly trained in Magento and can help with migration, installation, configuration, and troubleshooting.
- Security: Enhanced security measures are another salient feature of Host Duplex’s offering, this includes a Web Application Firewall, custom tailored to Magento, as well as SSL certificates, automatic backups, and regular security updates, to help protect your website and customer data.
- Scalability: Host Duplex offers complete scalability for Magento, on-demand, and is a powerful tool in ensuring your site is online no matter the amount of traffic you receive. You can instantly add more resources, to help your website grow as your business grows.
- Cost-effective: While the initial costs may be higher, the end-result is a faster performing site that in return can provide a better user experience for your customers. Investing in the technology and infrastructure is worth the expense to bring new customers and keep your customer’s coming back.
Updates of Magento services for the future.
- Magento is constantly evolving, and new updates and features are released regularly to improve the platform. Here are some of the most recent updates to Magento.
- Magento 2.4.2: Magento, released this update in December 2022, which includes several security enhancements, performance improvements, and bug fixes.
- Magento 2.4.6: Magento 2.4.6 is the latest future update that is just about roll out on Feb 28, 2023, which includes, bug fixes, security patches, and many other performance improvements. So get ready to enjoy the latest features in the future.
- PWA Studio: Magento has recently introduced PWA Studio, which is a set of tools and components for building Progressive Web Apps (PWAs) on the Magento platform. PWAs provide a native app-like experience to users, with faster load times and offline capability.
- Magento Open Source and Commerce Cloud: Magento has recently made several updates to its Open Source and Commerce Cloud offerings, including new features, performance improvements, and bug fixes.
- Integration with Adobe Experience Cloud: Magento has recently announced an integration with Adobe Experience Cloud, which provides a unified customer experience across all digital touchpoints, including websites, email, and mobile apps.
- Headless commerce: Magento has recently introduced headless commerce, which allows for a decoupled architecture where the front-end and back-end are separated, providing greater flexibility and improved performance.
These are just a few of the most recent updates to the Magento platform, and new updates are released regularly to improve the platform and provide new features and functionality to users.