M1 Finance makes use of the latest technology to make investing simple and cost-effective for investors who do not have a lot of money to get started with.
The company was founded in 2012 by the owner, Brian Barnes, and has been available to the public since 2015 and already has over $5 billion in assets under management.
M1 Finance is a combination between a Robo-Advisor and a traditional financial advisor, provided with commission-free trading makes this a dream come true for less experienced investors. At the same time, it is easy to use and takes minimal time to monitor your investments, making it ideal for almost any investor.
You don’t need any money to open your account and set up your portfolio. But you will need $100 before you can start investing. This makes M1 Finance an ideal platform for someone to start with tiny amounts of money.
You build your portfolio using investment Pies.
Each asset you choose is one slice of your pie. The slices can be bonds, stock or exchange Traded Funds (ETFs). You can choose an asset allocation based on your risk tolerance from a selection of 60 different pies, each based on modern portfolio theory.
Full explanations of every pie are included, making it easy to understand if you are unfamiliar with many investment terms, products, and theories.
You can then remain with your chosen allocation or make your asset selections within your pie.
M1 Finance automatically rebalances your pie so that you remain within your chosen risk tolerance.
The pies you can choose from include:
Once your portfolio has been chosen, then you can select the account type that fits your needs:
Whether you are investing for retirement or in a taxable account, M1 Finance has an option to suit you.
You can borrow against your investment at an interest rate of 3.5% with a feature called M1 Borrow. You need a minimum balance of $5,000.
M1 Spend is a free checking account you receive automatically and comes with one ATM fee reimbursed per month.
M1 Plus is a newer feature that offers Smart Transfers, where you can set your own rules to invest money when your checking account balance is higher than you need it to be. You can also get custodial accounts and borrow money, at the lower interest rate set at just 2%.
With M1 Plus your checking account earns 1% interest, and you get 1% cashback when you spend using your debit card, four ATM fees/month are reimbursed, and any international fees are waived.
M1 Plus is free for the first year then $125/year.
M1 Finance comes with some great advantages, including:
No platform is ever perfect and M1 does have some disadvantages:
M1 Finance is suitable for:
If you are a day trader, M1 Finance does not allow you to trade throughout the day, so this is not the option for you. And if you want to invest in mutual funds, again you should look elsewhere.
Here you can read another comprehensive review of M1 Finance.
To get started with M1 Finance you can click on this link.
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