Business news

Luxury Watch Market Size, Share, and Trends Report by 2030

The luxury watch market has seen exponential growth post-2020. In the year 2022, luxury watch sales worldwide were estimated to be worth USD 42.21 billion. It is set to increase at a compound annual growth rate (CAGR) of 5.0% between 2023 and 2030.

One key reason for this growing trend is the increasing number of adults wearing luxury watches as a status symbol. Companies like Audemars Piguet and Rolex are expected to release new products that will boost the market.  Additionally, to boost sales, companies are releasing limited edition watches with unique looks and functions.

Luxury Watch Market Size and Analysis

From the graph above, you can see that since 2019, the market has gradually grown.

  • From 2023 to 2030, the worldwide market for luxurious watches is projected to expand.
  • Valuation in 2022 was $42.21B, a rate of compound annual growth (CAGR) of 5.0%.
  • Several market research organizations have projected that the market will reach USD 62.25 billion by 2030.
  • The Asia-Pacific region is anticipated to have a stronghold on the market, with China at the forefront.

Global Luxury Watch Market Dynamics

The global luxury watch market is a complex yet dynamic ecosystem. It is influenced by a multitude of factors that contribute to its overall trajectory. Here are a few key drivers of the watch market.

Market Drivers

The luxury watch market has seen big growth due to a plethora of reasons. Some of them are:

  • Luxury Watches as a Status Symbol: Nowadays, there is a tendency to dress upscale to follow the status quo. Luxury watches are no longer used for what they were intended for. They are now a fashion piece that adds to your look and status driving up the demand for luxury timepieces.
  • Increased Demand for Specialized Watches: the luxury watch market has a high demand for specialized watches. For example, an increase in professional scuba diving can lead to a higher demand for Dive Watches. Divers require watches that are anti-corrosive and water-resistant. Moreover, pilots require larger watches made of mid-flight equations for things like fuel usage and wind correction angle. This is where Aviation Watches comes into the scene.
  • Growing Level of Customization: Luxury watches can now be purchased in unique materials, dial colors, strap styles, and themes.
  • Pre-owned Watch Market: Furthermore, pre-owned watch markets are growing offering via online stores.  Accessible and reasonably priced, secondhand luxury items are becoming more and more popular, especially among young people.

Market Opportunities and Restraints

There are many big players in the luxury watch market. New companies like Richard Mille are giving industry giants like Omega and Rolex a run for their money.  Entering the luxury watch market as a new company can be difficult due to high initial investment.

Anyone can offer a new class of luxurious watches with expensive parts like a diamond, ruby, gold, or sapphire. However, the prices reach very high eliminating lower and middle-class income earners. For a new watch company to bring something luxurious yet affordable can be difficult with so many players dominating the market.

Watch Market Share By Brand

Here is a pie chart that depicts the total market share that different companies hold.

Rolex has held the top share in the luxury market at $11.2 billion in 2023. The runner-up was Cartier at $3.5 billion and Omega at $2.9 billion. During this period the four big market leaders, Rolex, Patek Philippe, Audemars Piguet, and Richard Mille had a combined market share of 43.9% up from 36.9% during the pre-covid era.

Regional Insights Into Luxury Watches


The Asia-Pacific region is expected to develop the fastest and take the front stage in the industry. Rising income and changing consumer behavior, especially in emerging countries like China and Japan, show potential to drive up the market.

In 2022, Asia Pacific dominated the regional market with a maximum share of more than 49% of the total revenue. Understanding the potential of the market, international luxury brands are spreading into nations like China, India, and Japan. The high net worth population of China makes it the biggest market in the area for luxury timepieces. Asia Pacific produced the market’s largest revenue.

The Chinese market seeks gold and diamond-encrusted watches primarily as an investment. Japan on the other hand is growing with local brands like Seiko and Citizen.

North America

From 2024 to 2030, North America is predicted to grow at a consistent CAGR. This is because the area has big players, high per capita income, and rising upper-middle class status. Furthermore, it is projected that the young generation’s use of luxury watches as a status symbol will accelerate the region’s development.


Europe is also predicted to expand gradually. Europe is the heart of the luxury watch industry, with Switzerland being the center of it all. Brands like Rolex, Omega, and Patek Philippe uphold the title of being the industry leaders. Europeans are more inclined towards vintage and complex designs.

Middle East

Middle Easterns prefer highly customizable watches. Alternatively, there is a trend here where watches are taken to jewelers to fit them with precious diamonds and jewels to add a touch of luxury.

Latin America

Although the Latin American market is small, it is still growing. Luxury watches here are a symbol of success and personal achievement. Swiss watches have the most demand in countries like Brazil and Mexico.

Recent Developments in the Luxury Watch Market

By 2030, the luxury watch industry is expected to grow significantly. There have been a few recent innovations that have come from different watch manufacturers:

  • January 2024: January 2024 also saw the introduction of Vacheron Constantin’s Overseas Dual Time. This watch combines modern style with classical watchmaking. It has a dual time zone display with a day-night indicator. The new model is a reflection of Vacheron Constantin’s experience making elegant and useful clocks for travelers all over the world.
  • January 2024 – A watch inspired by Fifty Fathoms was introduced by Swatch Group in partnership with Blancpain. This shows the brand’s dedication to maritime exploration and preservation by joining the current five watches that symbolize the world’s main seas.
  • March 2023 – Patek Philippe debuted a new Calatrava. The strap and navy blue dial of this opulent watch is set in rose gold. It has the well-known Travel Time dual time zone feature along with a 24-hour display, all powered by an updated automatic movement.
  • April 2023 – LVMH displayed the newest timepieces at the Watches and Wonders exhibition in Geneva, Switzerland. These came from its subsidiary brands, Hublot, TAG Heuer, and Zenith. This occasion brought to light the ongoing creativity and superior design of the companies.
  • August 2023 – Breitling introduced a limited edition sports watch In honor of the 2023 IRONMAN World Championship.
  • November 2023 – Rolex revealed intentions to greatly expand its manufacturing capacity to satisfy the growing demand for its high-end watches. In Fribourg, Switzerland, the brand will open three new temporary production facilities. Production is expected to begin in 2025.
  • December 2023 – Cartier added a platinum model with a blue lacquer bezel to its Santos-Dumont line.

10 Luxury Watch Market Statistics

Here are some key luxury watch market statistics to know!

  • Expected Market Size: the luxury watch market is expected to grow to US$ 62.25 billion by 2030
  • Growth Forecast:  At a compound annual growth rate of 5% the market is said to reach the above number.
  • Largest Luxury Watch Consumers: Europe is the largest market for luxury watches. China, on the other hand, is the largest consumer of luxury watches due to its growing population.
  • What Are The Top Brands: Rolex, Omega, and Cartier are top-selling luxury watch brands. Rolex is number one solely due to sales revenue.
  • User Demographics: Males between the ages of 30 to 55 are the main luxury watch buyers across the world.
  • Growing Online Watch Stores: There are many online stores selling luxury watches. This is a contrast to old ways of buying watches in person.
  • Pre-owned Watch Markets: The pre-owned watch market has seen a significant rise since the pandemic at a growth rate of 10%.
  • Technology Integration: TAG Heuer and Montblanc have smart luxury watches that blend smartwatch features into traditional designs.
  • Trends In Eco-Friendly Designs: Many large brands are investing in eco-friendly solutions for manufacturing watches.
  • Increasing prices with Inflation: The luxury watch market has raised the prices of their collection to account for inflation.
  • Luxury Sports Watches Surge: Luxury sports watches from Audemars Piguet and Patek Philippe have increased in demand in recent years.

Frequently Asked Questions

What Is The Market Size Of Luxury Watches?

In 2024, the luxury watch market has been valued at US$46.3 Billion and is expected to reach US$77.3 Billion by 2033.

Who Sells The Most Luxury Watches?

Rolex sells the most luxury watches with units sold standing at 1,200,000 in 2023. Cartier and Omega followed with 620000 and 560000 units sold respectively.

What Are The Largest Watch Markets In The World?

Statista Consumer Market Outlook estimates that China is the biggest luxury watch consumer in the world just in terms of revenue generated.

So, What’s Coming In The Luxury Market In The Future?

From the data outlined here today, it is clear that the luxury watch market is poised to grow with time. With growing income fueling high demand, the market is just going to expand threefold in the coming years! If you’re looking to add a luxury watch to your collection, check out the top listing from Great Lakes Watch.

To Top

Pin It on Pinterest

Share This