Considering skin is the human body’s largest organ, it is not surprising that virtually every human being has dealt with at least one skin condition in their lifetime. At least 1.5 billion people aged 15 to 45 have had acne and are continuing to deal with it. Skin cancer is the most common type of cancer among humans. From all of this, it can be inferred that dealing with skin issues is a severe and sensitive topic that nobody should take for granted in the quest for health, safety, and progress. Thus, the cosmetics and beauty industry is also one of the world’s biggest and fastest-growing markets.
A Brief History of the Beauty Industry
Most people might think that the beauty industry is a concept of modern society, but as history notes, cosmetics have been used as early as the start of the Egyptian civilization for their religious ceremonies. But according to Geoffrey Jones’s book entitledBeauty Imagined: A History of the Global Beauty Industry, large companies have taken it upon themselves to build brands that define what our concept of beauty can be. The goal was to look younger and have the youthful glow that older people—mostly women—crave.
However, since then, there has been a change in the way people perceive beauty and how to keep looking pretty. These days, people still want to look beautiful, but on their own terms. Skincare products are now marketed not just for older women but for anyone who wants to take care of their skin, regardless of age, color, and social status. That’s why brands such as Lulu’s Holistics have become increasingly popular through the years.
All About Lulu’s Holistics
Unlike the big names of the beauty industry, Lulu’s Holistics is, at its core, a modest company looking to provide real solutions for real people. It is run by the mother-and-daughter tandem of Janet “Lulu” Frederick and Deannee Santiago. They are based in North Lauderdale, Florida, but they have also built two other stores in separate parts of New York. They made the company from scratch in just four years; after all, their loyal customers saw their products’ potential right from the start.
Lulu’s Holistics’ claim to fame is its ability to stay true to its all-natural ingredients and the fact that the products are made by hand. Both women are confident about their products because they, too, are customers of the brand and use the products daily. They are also unafraid to publicize their processes to keep their customers informed about what they are using on themselves.
This transparency and authenticity resonates with their many customers, which is why Lulu’s Holistics keeps growing bigger and better each year. They are building a movement for better skin health with commendable work ethics and respect for themselves and their line of work.
These days, the ladies and the rest of the crew of Lulu’s Holistics are whipping up something new for their customers. They plan to tap the marijuana market by possibly offering CBD products in the future. That’s on top of more expansion plans in the pipeline to grow their business even further and help their community by providing jobs and products that are guaranteed safe and effective.