Search Engine Optimization, more commonly known as SEO, is a process of improving a website in ways that it ranks higher in search results when users or customers search specific words or phrases on different search engines. By optimizing your website, you can ensure more visibility which in return attracts more visitors and potential customers. The key is to stand out amongst the crowd and be right at the top.
In the advanced digital age that we are living in, every business owner or marketer seeks SEO in marketing as an essential element to highlight their brand, product or services. SEO is not a magic wand, and it takes a bit of time to get to the top position. Expecting results in the first month might be a little unrealistic; however, with constant use of SEO-optimized content, your website can rise to the top 10 searches in a few months’ time.
Since a lot of people still don’t understand the concept of SEO and how it functions, it’s always advisable to consult an expert. This is where Michael Borgelt comes in. He is the founder of 51Blocks, a white label digital agency that focuses on SEO, paid search (PPC), and social media. Michael has a degree in Computer Science with a minor in Business Marketing from the University of St. Thomas. In fact, he has been using SEO in marketing even before the term was coined. Moreover, he was the force behind Mortgage101.com, which surged to the #1 on Google for the term ‘mortgage’. Some of his other clients include Microsoft, Volkswagen, Burger King, University of Colorado, Old Navy and American Express, etc.
When it comes to investing in SEO, it can benefit your business exponentially. Hiring the services of an SEO expert agency can help you with content marketing, increase traffic on your website, track your keyword ranking and conduct frequent site audits. With this, your business gets increased traffic, and customer base, better brand recognition, higher ROI, and also helps you enhance your sales. Michael shares, “I believe SEO is not rocket science. If you execute it properly, you can all move the meter. I do believe the level of customer service we provide is above and beyond the rest.”
He further adds, “I pride myself on the level of customer service we provide and the results we get. There are so many average SEO people in our industry that just take businesses’ money and never do any work. I believe that with the money we charge and the kind of expertise we provide, 51Blocks is the best option in the market available right now.”
In fact, there are some SEO factors that guarantee great results. It includes a list of keywords or topics that position you to specifically target your audience, findings and recommendations from an onsite analysis following industry best practices, and well-thought-out quality content and efficient reporting. SEO expert Michael Borgelt shares some important tips that ensure maximum results…
Develop human interest content:
The priority should be to provide your audience with what they are looking for, and that comes from writing engaging and intriguing content. Fit your keywords where it makes sense, allowing them to elevate your already informative content.
Drafting and monitoring key performance indicators (KPIs) is quite essential for achieving great rankings. KPIs show you the latest trends in your business and highlight the weak points you need to focus on.
It’s a famous saying, ‘what you focus on expands’. So you need to stay engaged in your business and keep the conversations going in order to keep pushing the correct numbers.
Make your website efficient:
Whether you are writing blogs or selling a product or service, your site needs to be quick, accessible and easy to use. These days people seek instant information, and if your site takes ages to load, they will simply move on to another website.
Michael Borgelt has been using these strategies to grow and help other businesses and 51Blocks has been growing and expanding over the years while generating revenue. The SEO agency has achieved 30-50 percent lead growth, not just traffic or rankings but real lead growth every year, no matter the industry.
In digital marketing, every day is not a field day. There are some nights when you want to sit back and relax, but there is no off-night for Michael. In fact, it motivates him to come back even stronger than before. It requires immense mental strength to overcome the rough patches and start afresh. Every day brings with it a new learning experience, so one should focus on the teachings rather than the mistakes.
With a successful career in hand, Michael Borgelt is helping various other companies, even other digital marketing agencies, to establish their presence and expand. If you, too, are looking for the right digital marketing expert for your firm, Michael is just the man for you.