London-based fintech firm kennek has appointed Centropy PR to handle its external communications following a competitive pitch process.
The news comes following kennek’s $4.5 million pre-seed funding round as the company announced its expansion plans. The funding round was led by Dutch Founders Fund, ffVC and Plug and Play Ventures.
Kennek has developed an end-to-end operating system designed to streamline the operations for lenders, credit investors, corporates, and servicers in the alternative credit sector. In its first year of trading, kennek has already hired 20 fulltime staff, and launched a plug-and-play operating system that caters for a broad variety of lenders and credit products. The company’s UK operation has already secured commercial wins with clients operating the areas of SME loans, R&D credit and Commercial Real Estate.
Centropy will support kennek with media relations and PR strategy as part of an integrated communications brief.
Xavier De Pauw, co-founder and CEO of kennek said:
“These are exciting times for our business and we needed an agency with a proactive approach to PR to take our brand to the next level. The Centropy team demonstrated a creative approach to the brief, with excellent media connections and a result-driven approach to external communications.”
Steven George-Hilley, founder, Centropy PR said:
“The kennek team have developed an incredible product and have a clear vision to transform the lending industry. It’s fantastic to be working with such a fast-growing fintech company with big ambitions for the future.”
The Importance of Effective Marketing and PR for Fintech Companies in 2023
In 2023, one thing is clear; Fintech companies are dominating the industry. With exciting innovations in Lending, Commercial Real Estate, blockchain and cryptocurrency on the rise, it’s an undoubtedly thrilling time for Fintech businesses. But with so much competition in this space, how can you ensure your brand stands out? The answer lies in effective marketing and PR strategies that connect with your target audience and set your business apart from the rest.
As the world progresses, so does technology. This is especially true in the financial sector where new companies are constantly emerging to provide innovative solutions to meet the ever-changing needs of consumers and businesses. In order to stay ahead of the competition, Fintech companies must have an effective marketing strategy in place.
There are several reasons why marketing is essential for fintech companies;
- First, it helps to create awareness for the company and its products/services. Without a strong marketing campaign, potential customers may not even know that your company exists!
- Secondly, marketing allows you to differentiate your company from the competition and communicate what makes you unique. With so many options available to consumers, it’s important that they understand why yours is the best choice.
- Finally, an effective marketing strategy will help you generate leads and convert them into paying customers. No matter how good your products or services are, they won’t mean anything if you can’t get people to actually use them. A solid marketing plan will ensure that people are aware of your company and what it has to offer, and it will also give you the tools you need to close sales and grow your business.
Investing in a strong marketing and PR strategy is essential for any fintech company that wants to be successful in today’s competitive market. Fintech companies must understand the importance of effective marketing in order to succeed in 2023. By utilizing strategies such as social media, content creation and publishing they can reach their target audiences effectively and efficiently. The appointment of Centropy PR to handle the external communications of London fintech firm kennek is a step in the right direction.