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There are logos all around. We are surrounded by many of them every day, often without even realizing it, yet they are undoubtedly a part of our life. If we are not required to think about producing a design ourselves, we typically don’t give logos much thought.

What happens, however, if you actually need to design a logo for a company? Which kind of logo do you prefer? The first thing that customers will notice is the logo, thus the question needs to be answered.

When used in advertisements, marketing materials, brochures, etc., a strong logo may make a strong visual impression on prospective clients and make your company stand out for its distinctiveness.

The various types of logos are covered in this article.


A logo can have an almost limitless number of different shapes and personalities, from literal to symbolic, word- or image-driven. Every style of logo uses a combination of typography and graphics to offer your business a unique look and feel. Additionally, you want to get your logo right because it will be the first thing your audience sees. Here are 6 different types of logos,


These are the logos that, as their name implies, are made up of the name of the company. Consider the names HBO, CNN, IBM, NASA, and HP. Do you notice any trends? They represent the name of a well-known corporation. Instead of the lengthy full forms, the names are in their short beginning forms. Instead of going for the complete sentence, the corporations used two or three words to display their name.


Emblems, usually referred to as badge logos, frequently include crest-like characteristics. They create elaborate patterns with a traditional vibe by fusing words with symbolic imagery.

Think about your industry when deciding whether an emblem is appropriate for your business. Although there are no restrictions, universities, sports teams, and coffee corporations are particularly fond of this style of logo. A modern interpretation of the logo that chooses a more minimalist approach and typically uses vector images and crisp lines is currently popular.

Examples: Starbucks, NFL, Warner Brothers, Manchester United.


Second, in terms of frequent applications, wordmark logos account for half of practically every combination logo. A logo must contain the brand name in stylized letters in order to qualify as a wordmark. Start by writing the name of your company, then experiment with different fonts to create a wordmark. Individual letter customization is up to you once you’ve found a font you like. The difference between your brand name put out in great font and a logo is how carefully you choose the letters in the word.

Also Read: Logo Statistics In 2022


Although these logos use images, they avoid literal representation. Any sort of abstract geometry can be used to represent your company. The Pepsi divided circle, the Adidas flower, and the Nike swoosh are a few of the best examples of this kind of logo design. The abstract logo, like all other logo designs, is effective because it condenses your company’s identity into a single visual image. Abstract logos enable you to design a distinctive image to represent your brand as opposed to being constrained to a particular mage.


The ideal option if your brand name is lengthy and made up of more than two words is a lettermark logo. By grouping together, the initials of each word, a lettermark logo reduces the length. The letters can occasionally sound like words. NASA is a great illustration. National Aeronautics and Space Administration is what NASA is officially known as, yet no one uses that name. NPR and TNT are two further examples of non-word samples that are read letter by letter. Like a wordmark, a lettermark logo can function as a component of a combination mark.


A mascot logo is a representation of a person or a non-human entity that has taken on human characteristics. This kind of logo fosters a warm and welcoming atmosphere with your audience. Depending on the meaning you want to convey, you can use a mascot logo and give it different expressions and representations. Sports teams, food brands, and service providers all use mascot logos.


Always select a professional logo design company for your logo because Your logo will exist in both the physical and digital worlds. The list of uses for it is endless: it will be resized, printed on paper, uploaded as a profile image, etc. To have both options available, brands frequently build designs both with and without a symbol (or monogram). Since a logo must be used across various digital channels in the age of social media, this method has grown particularly popular. A monogram or symbol-only variant can make your design more adaptive if your company name is too long to fit in a small space like a square profile photo. Regardless of the style of logo you use, the design should convey your company’s image.

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