Lifesight Included in The Marketing Measurement And Optimization Platforms Landscape, Q3 2026

New York October 21, 2026– Lifesight, the agentic unified marketing measurement platform, today announced that it is included in The Marketing Measurement And Optimization Platforms Landscape, Q3 2026, Forrester’s overview of Notable Vendors in the market, published September 22, 2026.

Lifesight runs causal marketing mix modeling, geo-based incrementality testing and incrementality-adjusted attribution as one system. Experiments establish what is causal, marketing mix models carry that into budget allocation across every channel, including offline and connected TV, and attribution uses the same causal read for day-to-day campaign decisions. Agentic workflows monitor performance continuously, explain what is driving a change, and recommend budget moves teams can act on the same day.

“We believe marketing measurement is having its accountability moment. Boards and CFOs no longer accept platform-reported ROAS as proof of performance. They want to know what marketing actually caused and where the next dollar should go,” said Tobin Thomas, CEO and co-founder of Lifesight. “Lifesight was built to answer that question, with one causal view that marketing and finance can both plan against.”

More than 300 global brands use Lifesight to measure incremental impact across online and offline channels. Lifesight’s research methodology is reviewed by an independent Scientific Advisory Council, whose inaugural member is Dr. Ron Berman of The Wharton School.

The Marketing Measurement And Optimization Platforms Landscape, Q3 2026 is available to Forrester subscribers or for purchase at forrester.com.

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About Lifesight

Lifesight is the Agentic Unified Marketing Measurement Platform. It unifies causal marketing mix modeling, geo-based incrementality testing, and incrementality-adjusted attribution into a single platform, giving marketing and finance teams one trusted, causal view of what drives business growth, with the ability to forecast outcomes and optimize budgets. More than 300 global brands use Lifesight to measure true incremental impact across online and offline channels. Lifesight is independent of any media-buying platform and is built privacy-first, compliant with GDPR, HIPAA, SOC 2 and ISO 27001 standards. Learn more at lifesight.io.